A short talk advising course creators that the real value lies in reusable frameworks and member-to-member relationships rather than producing more course content. Emphasizes designing for community and long-term retention, where members gain professional contacts and friendships and the community becomes self-sustaining.
In a world of overwhelm, a world of infinite content, your course is not nearly as valuable as the framework that people can take and apply in their lives alongside other people who are on the same path. And that is what all of us have an opportunity to build towards and create not only incredibly long retention, but a community that essentially runs itself. So the more that you can spend your time thinking about the relationship that you can build between members, as opposed to more content that you can produce, the more profound the membership will be that you are building in the lives of your members. And that's what we're all here for. We're all going to make a lot more money. If people are having an incredible experience and making the best professional contacts and ultimately the best friends of their lives.
