Kyle Ford describes how creators lost 80% of paid memberships to payment processing errors, then recovered by switching to Mighty Pro apps. Within two months they added $398,000 in annual recurring revenue from 3,000 members with a 76% monthly active rate.
So this story has a happy ending. A group of YouTube creators came to us. They had lost 80% of their paid membership due to payment processing errors, and this was on a platform that services primarily YouTube creators. The situation was pretty much as bad as it could get. I let them know that at Mighty, we are passionate about you retaining ownership of your members and your data and they would have transparency with us always. Within two months of launching their paid membership on branded apps with Mighty Pro, they added $398,000 in annual recurring revenue. That was for about 3,000 members and they were sitting at about 76% monthly active member rate. In addition to that, they have full transparency on the amount of revenue they're making, on how engaged their members are, on the contributions that members are making and the relationships they're forming with one another. The results are staggering and they give me such pride and joy to see day in and day out.
