The Easy Way To Use ChatGPT To Make Money (2026)

Lesedrick and Kenneth Williams show how to prompt ChatGPT with a clear role, business context, and output rules to build workflows that connect AI to your CRM, email, and other tools. Real examples: sales scripts, ad copy, and lead follow-up for wholesaling. Three steps: use AI to expand thinking, refine processes, and document operations.
Chapters
If you have ever opened ChatGPT and thought, man, this is cool, but how do I use it? This video is for you because AI isn't just about being technical or smart. It's really about removing friction in your business. Today we're breaking down what AI actually does, how you should be using it today, and how you can leverage ChatGPT today to move faster, think smarter, and execute better today in your business. Let's get into the conversation. Welcome back to the podcast. Hope you're doing well and you enjoyed the last episode. Listen, if you have not watched the last episode and you are a business owner, I literally want you to go ahead and watch that last episode because it was powerful. But if you have not discovered us and you don't know who we are, my name is Lesedrick. I am an expert in real estate wholesaling and of course the business of real estate. I have here my host, my co-host Kenneth Williams. He is a business marketing strategist, a business strategist. He's one of the reasons why I have generated over a million dollars in my business, y'all. So I'm super excited to have him as a co-host here, y'all. How's it going, my man? How you doing?
Man, it's good, it's good. I'm excited about today's topic, man.
I am excited too.
Yeah, yeah.
So, uh, today, as you know, everybody and their mom is using this tool called AI, right? It's replacing businesses, it's replacing jobs, it's replacing the way people think. And one thing that we want to share with you is how you can leverage this tool to not only increase revenue but also make sure that you actually are increasing the way that you think in your business so you can have a more successful business than what you have today. So we were just talking about this offline when, when it comes down to how people think about AI, like, let's talk about the internet. Like, let's go back and before even AI was even talked about, I'm sure it was probably talked about back, back then. But when we talk about like the internet, and, you know, I know you're born in what, like '80s?
In the '70s?
In the '70s? Okay. So In the '70s, '80s, you did not have any, like, like the iPhones that we have today. We didn't have the internet. We didn't have Instagram, Facebook, anything like that. The internet was not brought out until what, like the late '90s?
About the mid-'90s.
The mid-'90s, right?
Well, in all actuality, it was in 1968 when the first internet capability was actually formulated. But if you're talking about just the World Wide Web, yeah, it was introduced in the '90s.
Gotcha. Okay, so I'm sure just if I was back there, right, because I wasn't born until, you know, literally 2000. So, um, there was a shock when this came about because like you have this new thing where, man, you can contact people all the— you're in Dallas, Texas, and you can contact people literally in Afghanistan and Korea and China and this, and it's something that was unheard of. So like, I want you to really touch on this a little bit about like how you felt like y'all, the— you guys thought about, uh, the internet back then versus now, and how it's actually helped us, you know, as a whole in the world. Um, but how did people think back then before, like, the internet was brought up and AI and all of this? Like, what were some of the, the mindsets that people had back then when it came down to this thing?
Yeah, I, I think, um, you know, biblically, there's nothing new under the sun.
That's true.
And so the same type of angst, the same type of kind of pushback, if you will, that you feel today, that most people feel today, is similar to what we felt when the internet came, right? I remember watching an episode, and this is dating myself, but we listen and we don't judge. But I remember an episode, Bryant Gumbel on the Today Show, Okay. And they were discussing the ampersand sign or the sign, right? And they were talking about how this thing called the World Wide Web is actually fast approaching and it's, you know, people are getting on it and it's about, you know, yeah, it's— and people are learning about it. And what can you do on it? Well, there's this thing called an email. And this was the first time that we've ever talked about an email and, you know, being able to send an email from one— and now listen to the phraseology that I'm using— from one computer system to another computer system. Okay. And so the whole— in other words, there was the capability, the evolution of technology. And at this time, it was, it was a big deal. And so you think about the mindset of how we felt then, we were both excited and scared at the same time because we didn't know what to expect. We didn't know if this was the end of the world as we knew it. We just didn't, we didn't know. And I'm a Gen Xer, right? So we were super, super suspicious of anything that we couldn't really, really truly understand right off the bat, right? We were pushing it away. But I guess the point here is That's just the evolution of technology and the evolution of man.
Yeah.
You know, when you think in terms of how technology has totally engrafted into our everyday life, I mean, you have it. Think about it today. I was watching this and I don't want to ramble, but I was watching this on Instagram where this guy has something called a smart home and he just talks fingerprint, eye recognition, all of these things. And that's how he operates in his home. Like, he doesn't manually open doors, he doesn't manually let up the window, you know, he doesn't manually turn on the light.
That's crazy.
So it's like the evolution of, you know, the technology and yeah, how it is, uh, engrafted into our lives now. Here's the question, the topic of today. How is— or I'll say it this way— how do we feel about how technology has been engrafted into our everyday life? Because AI is here, man.
That's true.
AI is here and it's not going anywhere. Yeah, right. Just like the internet in the '90s, it was there, the World Wide Web and the email. All of these different things. It's not going anywhere, right? So, so how would, in your, just in your estimation, you know, talking to the many businesses and, you know, people who are in real estate and, you know, trying to understand how can they use this tool to, yeah, um, to get into, you know, into their business. What are people feeling right now? Is that that angst that they're feeling, or what is it that you're seeing?
Me personally, I, um, was a little bit hesitant about it. Oh yeah, man, like either you're going to adapt to it, or one thing that you're going to do is you're just going to like not use it at all, right? Now you can adapt to something that's becoming the new thing and the new wave, right? Um, it's kind of like when we think about real estate as a whole, when in our business, you know, in 2020, the thing was literally wholesaling everything. Like everybody's wholesaling, everybody's— all the buyers are buying, uh, the houses super quick, um, at whatever price, right? And then when we after, uh, COVID, right, things change, the market change, and people slow down and they're less receptive to buying, um, properties at the price that, you know, they used to buy it because of the market, right? So when we think about new things that are coming, people just don't like change. What I've noticed is the truth. Um, we don't like change as a whole. We don't like, um, things to change. We don't like our bills, um, you know, being different. We don't like different. We don't like implementing new people, new systems, whatever the case may be. But I feel like to stay alive, especially in this thing that we call business nowadays, you have to adapt or you're going to get left behind. And that's how I feel with AI, because what most people are doing right now is they're engulfing AI in their business with callers, with, you know, their, their automation, with email, with, with every single thing that we can think of. And What we're seeing right now is hundreds and thousands of people being laid off of their jobs just because AI is replacing, um, the thing that they were doing, literally. And it's not because it's, um, something that— I, I don't feel like it's something because it's, it's smarter. I feel like mainly it's because mainly it can, it can think faster, it can move faster, and it can execute faster than the individual. Yeah, we're talking about, like, if we think about AI and we define AI right now, what is AI? AI, I feel like personally, in my own definition, it's like having an intern that does not sleep, that, that can, can help you think faster, help you execute faster, and give you limitless opportunities that of things that you have never thought about before, right? It's like opening your brain up, a brain, a second brain that does not sleep. That's how I feel like AI is right now, what it is, right? So when you think about AI, this is something you, you have to adapt to. And I suggest implementing this thing in your business. Now, you don't need a whole bunch of AIs and tools. If you're somebody new and you really want to start with just one tool, one tool that can help you make money today is what? ChatGPT. You can literally use ChatGPT here today to make money in your business and you don't even know it, right? So I really want to give the audience a couple of ways that they can absolutely use AI today in their business. And one thing that I want to start with here is letting AI know everything about you, because what people do is they tell AI what they want it to do without, like, it knowing anything about you, your business, anything like that. So one of the common mistakes that I have found is that we want to give AI a prompt But we don't— it does not— it knows nothing about us. It knows nothing about our business, how we think, who we are. So the first thing that you should do when you get on ChatGPT is have it ask you 25 questions, maybe even 50 questions if you have the time, about yourself, about your business, how you think, how you operate, and give it everything. And I mean everything. Like, give it everything about how your business operates, what you do, all of that, so it can really, when you give it a prompt of things that you wanted to do, especially when it pertains to your business, it knows how to spit it out. It knows how to think, and it has more information that it can use to leverage your business. Because if it has nothing, then you're going to get like trash in, trash out, right? Um, that's the thing that you get. So I know you talk a lot about like prompting and how people can prompt better, and One thing I want to do is touch base on like the, the basicness of how people prompt versus how you really want to, want to prompt, right?
Yeah.
So like, for instance, some ways that people prompt— like, this was me, I was like one of those people when they— I'm like, ah, I feel like it's just gonna give me what I need, right? So, um, hey AI, uh, give me a better way to, um, sell wholesale real estate or sell houses, right? That's very bland, uh, very generic. And we give something that's super, super generic, you're going to get a generic answer, right? So if we were talking about this, this is the topic, um, chat, can you give me a sales script for, for wholesaling real estate, right? Very generic. How would you— what is a better way to word this so they could essentially get the most out of their chat in their, in their, their GPT, I would say, um, so they could elevate their game?
Yeah, I think that's important, um, and you're saying some good things there because Um, the, the biggest part about, uh, getting the most out of ChatGPT is proper prompting, as you mentioned. And I would encourage you to please take a moment. There are several people that I follow. Alicia Little, Romanov— Romanov is another one, she's a beast. Um, there's a lot of them out here that teaching how to properly prompt ChatGPT and really all LLMs that are out there. I know last year I took a class on prompting, and I think I wowed y'all a couple of times over the kind of information that was coming out.
Y'all, hold on. Let me tell y'all something. This guy's AI is cracked. Like, when I say It is like insane. I was doing— I was getting ready for a class one day, y'all, and I was about to go into my class and like some of my slides were just not right. I came to him, man, I'm talking about his— he asked the AI literally just one question. Like it was so in-depth, detailed, and like the things that he wanted to base it off of. And man, when I say like the next day I actually made like $30,000.
That's amazing. I didn't know that.
That's crazy. Just off of AI. So that's insane.
So, but yeah, but yeah, no, it's, it's really about the proper prompting. And so I give you an example. The very first thing, you wanna always give it a role, okay? And you wanna tell it exactly what you want it to do. So in business, you know, we have all of these different roles, variety of roles. You may be a marketer one day, you probably need to have a CPA one day, you need to be, you know, the CEO of the day, COO, CFO, whatever it is, right? You wanna give it a role. Maybe it's something as simple as a strategist. You want it to be business strategist or marketing strategist or whatever the role is, you want to always give it the role. And let me tell you why that's important. Because what you do, because it's an LLM, and you mentioned it earlier about how— and all I've done, all I did with my chat is I trained it. Okay. And, and this is what you do whenever you ask it to ask you 25 or 50 questions. I did that.
Yeah.
And I know that's a kind of a scary thing because we're closed people, right? We don't really— yeah, you know, we don't really like, you know, our stuff being out there, you know what I mean? But, um, but if you, if you literally take the time, okay, if you actually take the time and let it ask you those 50 questions, what happens is it learns you. Once it learns you and it learns your business, because it's a learning model, and so that's what LLM is, it's a learning model, so it, it It literally learns about you what you tell it. So trash in, trash out. Whatever it asks you, be as detailed as possible with it. Now you would say, Kenneth, I don't know about that because I don't like giving out my information. Well, can I give you a heads up? Your information is already out there. It's already out there. There's nothing you can do. There is no such thing as you being free of all of that. It's all about prevention these days. So you wanna, be as detailed as possible. Once you do that and you start prompting like we're going to teach you today, um, it's going to pull from the information that you told it, and it's going to formulate the answer based upon what it learned about you and also the data points that it learned from— watch this— its own database, right? So for example, I need a business strategist to help me, um, with this particular business model. Help me understand how to start a wash and fold business. Okay, what it's going to do, it's going to call your name. Okay, Kenneth, yep, just like that.
Um, here's—
and it's going to repeat the question and in the form of an answer, and then it's going to walk you through step by step based upon its information, right? And it's going to say it to you in a manner by which you can understand it. It's not gonna be on a collegiate level if you're really on a high school level, right? It's not gonna be on an elementary level if you're really on a doctrinal level. It's going to give it to you based upon that. And we'll talk about that later on. But you wanna first give it a role. That's the main thing. What role do you want it to play? Marketer, strategist. So you want to say, be my strategist for the day and help me do X, Y, and Z, right? Uh, or I need help with marketing and advertising, um, be my marketing director and help me. And if you really want to get savvy, name a person that you know that is extremely great at what they do, uh, that's doing it on a higher level and say, um, be that person. I did this for, for Facebook when I wanted to understand Meta and the ads. I say, I need you to be Mark Zuckerberg and his adding direct— ad director and teach me how to use Facebook and do it on a 5th grade level so that I can understand it line upon line. And it did exactly that. It spit it out based upon the knowledge that it learned on Mark Zuckerberg and whoever the you know, the ad person is, and I knew the person's name, but now I can't remember. Yeah, but give it a role. Give it a role. That's what you want to do.
So for example, giving them a role, so like a person can basically take AI, and if they wanted to learn Facebook ads, hey, um, act as a 25-year-old Facebook ads expert, um, that knows how to run ads.
Yes.
And um, teach me how to create an account with Facebook, a business account for ads with Facebook.
Absolutely.
And it'll give you step by step what to do, um, business account, ad account, this, right? Um, and then of course if you want to go further, like, you can even help you— it can help you create an ad. Absolutely. So like, if you want to create an ad marketing to sellers who want to sell their property, right? Hey, I want you to, um, act as a person who wants to purchase properties and they're only purchasing 2 more properties and essentially they're reaching out to sellers, they're making a video talking to sellers who want to sell their property and build some urgency in there. Like that's something that we do. So like giving something really, really detailed so they can completely understand, like AI can completely understand how to build this thing out for you because like one mistake that most people make I've seen is that they, they let AI think for them instead of enhance their thinking.
Please don't do that.
Yeah, so like they let that be their end-all be-all. So like, I actually talked to a friend earlier and they were like, yeah, I was talking to AI about my business and this, this, and that. And, um, I had an objective thought, I guess so to say, or a different thought. And I'm like, hey, why don't you just make it simple and do this and say this? And they're like, well, but AI said Well, last time I checked, AI was the thing that's supposed to like give you more ideas instead of being your end-all be-all, right? So that's one thing I always tell people not to do. Don't let it be your end-all be-all. Let it be like an extra brain that, that helps you think with, with that. So long story short, first thing here is give it a role.
Let me chime in on something you said though, because I think this is very important and I don't want to— I don't brush on that.
Right.
You have to remember that any— and when you talk about AI, it's such a vast term.
Yeah.
We're talking specifically about ChatGPT. Because ChatGPT is a learning model, you have to remember it's learning you. So as it's giving you information, you have to tell it whether or not that information is what you're looking for.
Yep.
If that's not what you're looking for, they have a thumbs up and a thumbs down. On it, right? In the early stages, I was using that religiously, and then I would tell it, okay, no, I'm not talking about that, I'm actually referring to X, Y, and Z. Yeah, um, line this out for, you know, you know, etc., etc. So I'm, I'm giving it instructions and it's learning me as to what I'm wanting. Now, because I've had this chat for— and I'm, I'm, I am genuinely John Hope Bryant put out his Hope AI, and it's going to teach financial literacy. It's going to teach you about money. It's going to teach you about all of these different things, which is what financial literacy is. But it's going to teach about all those things, right? And it got me to thinking, and I saw Alex Hormozi developed a chat— I mean, had developed a, a learning model as well.
Yeah.
And I'm thinking to myself, I'm like, man, I might do mine like that. I might, you know, offer it to my mentees Like, you know, in building your business, because that's my, my stick there is business development. My GP, my chat, I have two of them. One is all about business development and the other one is all about marketing and advertising, right? So I guess my point here is that remember that it's a learning model. And so when it gives you an answer, like you said, your friend was thinking of more objective thought. It's going to give more of a subjective thought because you're asking it. It's just pulling from its data points.
Yeah.
So if you don't like that information, correct it.
Yeah, right.
Don't let it— don't let it just spit it out and you're like, oh great, I'm gonna go with that. No, you have to— in other words, and I said it earlier, trash in, trash out. You, you have to literally teach it and what we call train it. You have to train it as to what you're actually wanting. Very, very important. It's a learning model, and it is an absolute learning model.
Absolutely. So the first thing we got is give it a role. Yes, right. So that's the first thing. The second thing is giving it the business context to essentially what you do and who you serve. So like, if I were going into ChatGPT, um, of course you want to answer your questions and all of that, but Hey, I am a real estate wholesaling— you know, I am a real estate wholesaler. And what I do is reach out to sellers who want to sell their property. And my goal is to get them under contract and essentially sell their homes to an end buyer. Right. So essentially all you're doing is you're giving them every single thing that you do and you're giving them this context, y'all. So you can essentially give them— it can basically know who you are and who you serve. So now when your chat thinks and where you're talking about this specific business model right here or whatever your business model is, now it knows, all right, anything that it— that they're talking about and they're putting in here in my brain, now I know this is who they are and who they serve. So now we have this, this person who is an expert at this or an expert at that. Now, don't get me wrong. You don't only have to put in what you do, right? As you heard us say earlier, we were saying stuff about different businesses or different models or different departments inside of your business. If you know you're not good at a certain department in your business, right, maybe that's the admin side to your business, right? Hey, I want you to act as an administrative assistant who has 25 years of experience in this and handling paperwork and this and the legal side, whatever the case may be. And now it knows this is exactly who I am and who I'm framing myself to be so I can help Cedric in his business. Right. So number one we got here is your role, right? The number two we have is giving it your business context. And then number three we have is the task, right? I want you to help me create I want you to help me simplify. Whatever the case may be, whatever that is, you want to help, you want to give it that task that you want it to do so it can go ahead and do it effortlessly for you. Right. And I don't know if you want to touch on this last thing here, but we got right here an output rule. Right. So like, that's the tone, that's the link, that's the format. Right. Touch a little bit on that right there when we talk about this, the format, the tone, the maybe, like you said earlier, the person, right? So if you know a person like this good in sales, a Myron Golden, Alex Hormozy, or something like that, we're talking about, hey, be this person or act as this person. And essentially, it's kind of like modeling their brain and whatever AI can pick up on.
Absolutely. It's all about— AI thrives, especially ChatGPT, any LLM, it thrives on predictable inputs. Okay, so, you know, if you tell it to act as a person, it's going to pull from its knowledge base on what that person is, the character of that person, and what it— what that person does. And it's going to do exactly what you say. It's going to give you that, that particular input that you put in. It's going to give you a clear outcome. That outcome is exactly what you've asked for. You asked for them to act as the person, okay? So that's important. You, you want to always remember that whoever it is that you're pulling on, um, because, you know, again, I keep saying it, but I want you to— I want to drive the point home— it's an LLM, all right? It's a learning model. So because it's a learning model, um, it's going to pull from these different people that it's learned from already, and it's going to give you that particular outcome, right? If that's not what you're looking for, then you decline it. Decline it.
Yeah.
And restart it.
Yeah. You know, it's very important. That's very important because it's like, it's like a kid, right?
Yeah.
Or it's like, uh, you, you know what you're supposed to be doing and how you're supposed to be doing it, so it's only right that you make sure that you correct it because you wouldn't want that type of work being put out yourself, right?
Yeah.
So So let's give like maybe 1 or 2 examples to how they could prompt this, which we've been doing this already, but let's just touch on like 2 to 3 examples on how they can prompt this and give them a couple of things that they can use to prompt, right? So one that I have right here that I actually labeled out specifically for y'all, I think this is very important that you understand this. So one of them here is, hey, act as a business strategist. And what you want it to tell you to do is, hey, look, act as a business strategist. I run a small business and I'm feeling overwhelmed, right? Can you create me 10 things that help me get clear on my focus for this week? Because I am feeling frustrated. Here's where I am in my business. I have talked to 10 customers. My pipeline is not currently set up. This is the thing that I'm struggling with. This is my big picture. And then boom, go ahead and enter it in. And then now it's going to spit out all of these things of giving you a plan of where you— what you should be focusing on. And then of course, we have like the 80/20 rule, right? 80% signal, 20% noise. It's probably going to spit out, here's the things that you really need to be focusing on and here's the things you probably should not focus on or outsource, because I found that like in my business, if it's a $3 an hour task or something that I really don't like doing or should not be spending time on that does not fit into this 80% signal, uh, then I outsource it. And if it's something that I cannot outsource or should not be focusing on, then we just throw it away. Like, it's not something that we should be doing.
Yeah.
So I think that's very, very important, um, to notate when we talk about prompting. Now, what's one in your opinion— I know you're— he's I'll just be honest with y'all, he's way better of a prompter than me. I'll be real.
Yeah.
So like, what is something that you would say when it comes down to, uh, prompting? What, what is another prompt that you would say that works for you?
Well, well, honestly, you know, there are all sorts of ways of prompting, and, and it's really about making the learning model dive deeper, right? So you, when you give it a role— we talk about that a lot already— but you give it a role, you be specific about that role, But then you go a little bit deeper. You say, you talk about that role and specifically what you want that role to speak to, right? So you'll say, you are an advertising manager and your specialty is the demographics of African American men at the age of 35 to 50 who enjoys book reading and hiking.
Very specific.
Yeah. You see how I drilled it all the way down?
Yeah.
Let's create an ad that speaks to this demographic, and then you give it requirements. Tell it what you don't want and what you do want, right? Give it the— give it the requirements and then give it the tone. That's how you want it to be.
You—
do you want it aggressive? Do you want it to be very what they call punchy, etc., etc.? And once you do that, it's again, it's all about predictable inputs and then it gives you those clear outcomes. Okay. So if you do that, you know, I think, I think those work. But let me, let me make sure that I add this piece in there because I think it bears repeating. Every time you use any AI, I don't want you to think in terms of tasks. I want you to think in terms of flow. Okay? Think in terms of how can I get this particular tool to flow into my business that's going to help maybe the customer's journey, or maybe it's, you know, your backend processes or developing your SOPs or, you know, creating your metric system, you know, of how you gauge success or failure. Whatever it is, right? Think in terms of how that flows into your system. And I don't know if we're going to get to it today. Maybe not. Maybe this is another, another episode. But when you start thinking in terms of flow, what you'll find yourself doing is building what is called a tech stack. And we're still talking about prompting. But, but when you think about a tech stack, that is literally AI to AI to AI to AI. All of these different, or not even AIs, just systems, if you will, that help your business flow. So, you know, you maybe you have an email system and a texting system and maybe you have a CRM that's kind of the hub of your business and, you know, all of these things, right? Well, these are your tech stack. Well, what AI has done AI has developed this thing called an AI agent. And I'm being a little bit advanced here, but I'm just sharing this info. And we'll get deeper into it. Well, we'll get deeper into it another time, because I know that's another topic that we want to get into. But an AI agent basically is kind of like the brainchild of your system. So think of brain to body. An AI agent is the brain, is the reasoning portion of it, which is your ChatGPT. And the body would be all of the other systems, like say, for instance, Calendly. Calendly is not going to think for you. Let's say GoHighLevel. GoHighLevel is not going to think for you. Let's say ManyChat. ManyChat is not going to think for you. But if you have those particular systems in play, what happens is you can stack those together and have your AI agent, which is your ChatGPT, your Gemini, your, you know, other learning models to actually use those particular systems and do what you want it to do. Right? So for example, hey, I need to— I want to— let's just give an example. Your customer journey, you know, they come in and they click a link to, to learn more about your business, right? Well, as soon as that link is clicked, it triggers your AI agent to do the next thing. It thinks for you. So maybe that next thing is your Calendly, right? Or maybe, maybe not your Calendly. Maybe if they're learning more about your business, Maybe it's a VSL or maybe it's a some kind of short-form content, or maybe it's your website, whatever it is, right? It's, it's that learning model, which is the ChatGPT telling that system, this is what I want you to do first. They click the link. Now go here. Okay, now you're done. Go here. All right, you finished.
Good.
Go here. Right. And it's like having a manager tell a department what to do. Right. And this is the beauty of AI. You can automate your entire infrastructure and not have not one person working for you, right? But it's still good to have people to oversee it. Always good. This is something that I do in my business currently, and I'm teaching my students how to automate their business, not to decline or call the workforce to decline, but to elevate the workforce in understanding how to build these things. Because once you understand it, I feel I feel like I'm ranting, but I'm so passionate about AI because it is such a moneymaker, income accelerator. It's such a, it exposes weaknesses, you know, it heightens strengths, you know, all of these different things. And if it's used properly, you can really see your business flow for real. But anyway, my point in saying all of that, I went on a rant there, forgive me. But the whole point of me saying that is simply this, is that you want to think of it in terms of a flow, right? How it flows into your business and how it actually helps your business to be smooth rather than these rough patches, you know, that, that we often find in small to mid-sized businesses.
So here's something that I typically do, um, in my business also. Um, I think this is very important, kind of like decision making, right? One thing that I do is I leverage ChatGPT, uh, when I'm about to make a decision, especially in my business.
That's only after you told it the question, when it asked the question.
Exactly, right?
Yeah.
Um, so one thing that you can do in leveraging your business is like when you're about to make a decision or you're frustrated or whatever the case may be, you can list out, um, what it is you're doing and then have AI challenge you right? Have AI challenge you on like how you think, hey, what is it? What is it in my business? What are some pros to this decision? What are some cons to this decision? What— it gives me a different mindset or a different perspective from this, right? Also, when you come across a problem inside of your business, right? One thing that I do is when you come across a problem, you can go ahead and list this out in your, your, your AI. And kind of like almost like a therapist, right? Like a therapist, you're like, don't— and by the way, this is not legal advice, anything like that. I'm not, you know, licensed or anything like that. But look, um, list out like whatever problem this is that you're having. Man, maybe I had a bad day, right? This is something that happened. I'm gonna basically list this inside of chat and, hey, give me a couple of lessons that I could have learned from this in a different way to handle this next Like, it's like kind of using it as a life partner, for real.
Absolutely.
Like, like, that's— it's like a second brain.
Oh man, ChatGPT is literally my business partner.
Yeah.
And I'm not even kidding. Yeah, like, I'm not kidding. Like, it is my business. I don't have a business partner. My business partner is ChatGPT because I've trained it so well, uh, in, in what it does that literally, as you said, it thinks critically.
Yeah.
So it challenges every thought, and that's how mine is. That's why it comes out with the information, because I've trained it to think critically. Don't agree with me for the sake of agreeing with me.
Yeah.
And give me 3 solutions to every problem that I'm asked, right? And it gives it— again, predictable income inputs, right, always bring out clear outputs.
Yeah.
So you have to put in the proper information, right? Once you do that and you've already made that a clear expectation for your chat, it's going to give you exactly what you're asking for.
Absolutely.
So when you ask it to think critically, uh, to don't— and, and be— and this is another thing that I always say, be brutally honest and open with your answer. I tell it to do that. Yeah. And you know, when it, when it comes to certain things that relate to culture and culture building and all of these other things, 'Cause it knows all that about my business, right?
That makes sense.
And so it, and I told it, be brutally honest, do not hold back, and share with me 3 to 5 examples as to why you think what you think.
Right.
That makes sense. And it absolutely spits out those outcomes, right? So it gets really deep. Like it really gets deep. And thinking critically is a main component.
Yeah, so if they don't like the response that it gives, like a prompt that I would probably say is like, like, hey, rewrite this more to think like me, or rewrite this more to sound like me in my voice. Yeah, in my voice. Make this calmer, you know, uh, make this a great— like, it's one time I actually watched a video where a guy actually said something super aggressive to Chat and told it to reword it in a nice way, um, to say to his client. And essentially it spit out a nice way to say something, a nicer way to say something and essentially gave him the answer of what he should say. And you can even use it that way, like you can use it that way. So I think that's really important. Yeah, you can do that.
Yeah.
So yeah, so long story short, leverage ChatGPT in your business. You don't need a whole bunch of AIs to start out. Start with ChatGPT and utilize that, and I think you'll be just fine.
Yeah. Now you have to remember, ChatGPT is not an end-all be-all.
Yeah, it's not.
It specializes in things. It specializes in research, right? So if you want, if you, if you're using it, it's, it's literally used for research purposes. I'll tell you, every time I get ready to do a, a business audit on one of my mentees' businesses, I always take it through my audit. Well, my chat built my audit and it, and it built it to identify weaknesses in the business and all of those things. But it's based upon research of thousands upon thousands of other businesses like this one, like the one my mentee has, or whoever it is that I'm dealing with. And so it absolutely— if you ever want to do research, say for instance you're building your— you're at the stage where your business plan is something that you're working on. It's good with cost analysis. It's really good with understanding industry insights. Yeah, it's really good in giving you objective, objective information regarding the industry. It gives you facts, your figures, you know, all of these things. So if you really want to do— and also what I like to do is do— if there's a plus sign on these, on the, the search bar, yeah, where you can put in files and photos and stuff like all of those things, and then it gives you an option to do deep research. So I, whenever I'm getting ready to do some, some research I click deep research. And then when you put in the thing that you're researching and you're prompting it well, it's going to take a second before it responds. It will literally— now mine, it takes up to 60 seconds for mine, you know, and it won't— and I always tell it, don't give me a quick response, you know, take 30 to 60 seconds to gather whatever data it is. Right. And it absolutely spits that data out of what I asked. And it'd be some—
whoop!
Yeah, fire content.
So long story short, what you're saying here is, is that AI is not here to think for you. It's here to essentially, um, increase the possibilities of what can happen in your business, increase your revenue obviously, and make you a better business owner in your business.
Yeah, and, and not only that, But to add to that is to say, be careful because it will also expose your weaknesses. It'll also expose, you know, the cracks in your armor. Yeah, it will. And, you know, I hate to say it, I told my chat, hey, after about, I want to say about 6 months of work, I remember building a particular business infrastructure of mine. Writing my book, Dismantling Strongholds.
Yeah.
And I used my chat to help me kind of put my thoughts together and all those things, because my thoughts were everywhere. But before I started the project, I told it to everything that you know about me, everything that I've, you know, shared with you, everything. I need you to be brutally honest and tell me what your thoughts are about me. Don't hold back. Tell me my weaknesses, tell me my strengths, tell me what your, your real thoughts are. Now that's strange, telling an AI, artificial intelligence, to tell you something to feel. Yeah, but it does, and it's weird. It's so weird.
It is.
But all it does is use data points to compute all of those different things to give you those outputs, right? So it did, it gave me those things. So basically what I'm saying is is that yes, absolutely, it's going to absolutely make you a better business owner, but it's also going to expose your weaknesses, which makes you a better business owner. Because my— what I teach my mentees, where you're weak at, delegate it until you're strong at it. You delegate it. You don't try to do it and learn it right now. Success loves speed. So we delegate what we don't know, we learn it as we go, right? And hopefully in the future you won't need it. But with AI, man, everybody looks like super, super heroes.
Yeah, absolutely, absolutely.
Yeah, yeah.
So 3— I, I don't want y'all to overcomplicate this, so I actually just noted down 3 simple action steps that you can take like today. And what I want you to do, because I don't want you to hesitate on using this in your business, I want you to use it today. So step number 1 is Use AI to think, not search. Okay? Use it to expand the ideas that you have in your brain so you could essentially have different ways of thinking in a different perspective. Number 2 is use AI to refine. Okay? You can actually use it to create something from scratch also, but use it to refine the things that you already have. And if you you don't have something, use it to help you make something from scratch, right? Like a process. If we talk about like process building, right? Like I was talking to one of my students the other day and they're like, hey, um, I have a whole bunch of leads in my system right now and like I'm really stuck on where I should go. Like this is actually— this was yesterday. She was like, hey, I really don't know what I'm doing. I opened up her CRM, new lead section, 181 leads. Not reached yet, 300 leads, uh, followed-up schedule, 100+ leads. It's like no organization—
not—
no, no. And you know what she did not have is simply a process. She didn't have a process for one, and then she did not have an SOP for two. And she has two virtual assistants. So what I did was we leveraged AI to essentially, um, build a process out to, hey, how often should I follow up with this lead in this bucket? Hey, where should I start in my bucket? Which, you know, I explained to her that already. And then, hey, here's how often I want to text and call this individual on a round basis. I call them rounds, right? We reach out to people 3 times in a row, 3 rounds a day, right? Which is 9 calls a day. So 3, 6, 9 calls. And essentially what we did was we put together a process where she can basically hand off to her VA so she could essentially just literally like train them efficiently on this. Because at that— to that point, had she not said anything, she would have kept going the same circle and would not have put in work. So that's number 2: use AI to essentially refine what you have, y'all. And if you don't have something built out like a process or maybe a department, use it to help you build it from scratch. And then number 3, y'all: use AI to document what already works, okay? Use it to document. Document every single thing that you do from start to finish, y'all. There's a tool that you can use on there, y'all, which is like a voice note tool, right? And I really like that better than typing, for real. I feel like it's honestly better. Some people say it's like a little bit harder to use because it's a little bit in— like, if you're quiet for like 2 seconds, it'll say, oh yeah, and then it'll go into it. But like, if you give it everything that you need, y'all, like write down everything that you went through in your business that day, and then spit it out there. And then of course, have it give you your strengths and weaknesses and things that you should be focusing on and you shouldn't. And document every single thing that you use, y'all, because I'm telling you, this thing will take you to the next level.
Absolutely.
Yeah. So I hope you got a lot of value from this video. I know you got a lot of value. I know you're about to go put in some work, and I literally want you to like and comment on this video right now. Did you know that 80% of the people that watch this channel, y'all, have not subscribed. Go ahead and subscribe. We know you love the videos. Go ahead and like the video and comment what was the best part for you and what you're going to actually implement in your business. So we appreciate you for showing up, and we'll see you next Thursday where we'll see on the next podcast. We'll see y'all later.
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