24 Non-Negotiable Daily Activities to 10X Your Business
26 Sept 2024 · 13 min
Lars Hedenborg lays out the daily and weekly activities real estate agents need to track to grow their business. He covers lead generation, social media leverage, time blocking, and business systems that make a practice scalable.
I don't know a lot of agents that are crushing it, that don't have and they're growing their business that aren't using leverage of these social media platforms. Not to mind numbingly scroll and consume, but you're using it in your business to generate more business. So that's social media. Did you post three stories on Instagram and push them to Facebook?
Right?
Yes or no? Social media live. Did you do a live? Today in our world, we exist to help agents install systems in their business that you own forever and not have to rely on paying for leads.
The real estate industry has failed to create a clear path to time and money freedom. Having helped over 5,000 families in my real estate career and coached thousands of agents to scale their businesses, I know what works and what doesn't. And my goal on this podcast is to share all with you the good, bad and ugly of building a highly lucrative lifestyle business so you can focus on what truly matters in life. You won't find any hype or fluff on this show, just real world tactics.
And strategies that get results. You just gotta do the work. All right, what's up real estate business builders? This training will change your life if you let it. And I'm about to show you something that might freak some of you out. Resist the temptation to recoil in dismay as I share a spreadsheet with you. Today's training is about the 24 things you must sort of do and track on the daily if you want to make a like massively unreasonable amount of money in a reasonable amount of time. That's the big promise of real estate B school. So I'm just going to get right into it. I want to make this training not overly cumbersome or lengthy. I just want to stick to the facts. So I'm going to share my screen and we're going to get after it. So please, you will want a copy of this. So where you're watching this in the Facebook group, presumably if this makes its way onto YouTube and it's in the comments, leave a comment. But presumably this is in the Lives weekly live stream in our Facebook group. So just put the word dashboard in the post and we'll get you a copy of this. Okay, so put the word dashboard in the post. So These are the 24 things that you must do. What did I actually call this training? The 24 non negotiable daily activities agents must do to 10x their business. So if you're at 50k and you want to go to 500k, this will get you there. If you're at 25k in a year, hopefully more than that, and you want to get to 50, this will get you there. If you're at 10k, I mean 100k and you want to get to a million, these are the things that you'll use to get there. So let me show you how to actually use this. So then when you start, you grab a copy of this, you know how to use it. So this is meant to be a quarterly tracker. So this does a really good job of bringing. So we have a process, a three year vision, a one year plan, 90 days at a time, weekly and daily and then we break up the daily into time blocks and that's how we're successful in our world. And there's lots of lead gen levers and different things we do to generate business. Organic, inbound, non paid, non cold calling, inbound, high quality buyer and seller leads. That is a nut that I cannot crack for you most likely until you come into our world. And if you want to come into our world, just go to milliondollaragentmethod.com and book in a call. But this is a 90 day. So you can see here, basically you put the first Monday of the quarter, never start this tracker on a Tuesday. So you would just do 9, 30. So then it'll run Monday through Sunday and then it'll total the weeks Monday through Sunday and then it totals the weeks.
Right.
And this runs for 13 quarters, 13 weeks rather. And if you didn't realize, 52 divided by 4 is actually 13 weeks. So that's an actual quarter. This is not a calendar quarter. This is the first Monday of the quarter that you want to track. So that said the top here, These are the 24 things that you must focus on if you're going to be massively successful. And we teach some of these things. It'll make a little bit more sense here. So the first of the 24, and I'm not going to go all the way through 24 here but we have one of our lead gen levers called the Agent brand Authority builder and really it's an extension of of your database on the daily. I'll do at least three stories on my Instagram, it pushes out to my Facebook so there's my main two platforms and then I just do short form content. I'll turn YouTube into short form content and I'll post those on my socials as well. We show you exactly what to do on social to generate not only followers and those vanity metrics but legit conversations over social media that end up in buyer and seller consultations. If your social media isn't doing that for you now, you definitely want to reconsider what you're doing on social. I, I don't know. A lot of agents that are crushing it that don't have and they're growing their business that aren't using leverage of these social media platforms not to mind numbingly scroll and consume, but you're using it in your business to generate more business. So that's social media and you're checking. So on the Monday did you post, you know, three stories on Instagram and push them to Facebook?
Right.
Yes or no Social media Live. Did you do a live today? Highly recommend a live every day. I think here we say two or three minimum. Two per week. But really you want to get used to going live on your socials daily. Top three this these are in our world, we exist to help agents install systems in their business that you own forever and not have to rely on paying for leads. So the question here on the daily is you have your bigger projects that you're working on in the daily. We want you to pick a few things that you're going to work on to move that system that you're building out forward. So let's say your database is a disaster and you've identified this quarter, you're going to work on building out the database Touch blueprint. That's the first lead gen lever that we work on. Second is Agent Brand Authority Builder and we have 10 more that you choose to if you ever come into Million dollar agent method. But for the daily is like what three things are you going to do today that are pushing those projects or those systems build out further.
Right.
And either you did them or you didn't do those three and you just write them in your planner. All right. So that's the Daily Tap 3. And if you don't do any systems work right now, you're not actually building a business. And so we look for agents that actually want to build a business and we help them build a business and that's systems and project work. And we it's a done with you because we want you to own it, right. So if you're not doing this type stuff, you're not in the game of building a business. All right. Hours of Legion. I did a training recently where I actually went through the calendar that we use to get agents to four or five deals per month. Definitely worth checking that out if you can't find it. Here in the Facebook group. Go to my YouTube and you'll find it there. Hours of lead gen. How many hours of laser focused lead generation did you do today? You just, if it was two and a half hours, you put in 2.5 lead follow up. Different activity than lead gen. 90% of leads that come in are not going to be ready to transact in your first conversation. So you're going to have to have follow up time blocks every day. So those are in a decimal of an hour. How many meaningful conversations did you have on the daily? Right, we're going to put you in a position where you have enough leads to be able to have 20 meaningful conversations. And these are people that have come into your world. They're not cold calling. We don't condone. I've never personally cold called. We don't condone cold calling. So these are as warm as you can get leads and you're just, you're reaching out and you're just keeping in touch with them. And then if someone's not ready to go today, how many nurtures did you add to the database? Basically at the end of a conversation you ask them, you know, is it okay if I include you, you know, in our weekly market update?
Right.
So you, as part of your, you know, database, 60 touch, you do a weekly market update or biweekly or whatever. So that is all of your new business development. If you're not doing new business development on the daily, you're not in the game. A lot of it comes down to time blocking and knowing why you're setting those time blocks and intention and mindset and all that stuff that takes us through one to three and then four. So that's the first seven are related to new business development. Generating opportunities to sit down with buyers and to sit down with sellers. So you can set a consultation, you can meet a consultation, you can sign that buyer to be a client, you can get them under contract and you can close them.
Right.
Actually you attend a closing. So let's say you set one consultation, you met one consultation, you signed them and you put a buyer under contract and you actually had a closing that day. That would be ones across the board.
Right?
So not rocket science here. We're just counting how many of these you have happen. And not every day will you have all of these happen. The goal every day is to set buyer consultations and to set seller consultations. That's the intention and that's what we work on over here. So seller set, seller met, seller signed, seller under contract, seller Closed. And then if you closed a home and the GCI was, let's say it was a $10,000 commission check, you just put $10,000 there. Let's say it was a $350,000 home. You put 350 there. If you have two closings in a day and they were each 10,000, it was 20,000. They were both for 350. It's 700. And it just adds it up on the weekly. And you'll see down here it adds it up on the quarterly. Hopefully you're getting the lessons here. The lessons are here is that tracking matters. You can't think you do something without actually tracking if you do it and knowing what activities, right, the social and the lead gen and lead follow up and the meaningful conversations and the nurtures you add to your database. You put in a bunch of that effort, you know, in week one, week two, week three, week four, week five, you will be signing a bunch of buyers, getting a bunch of buyers under contract. Buyers close. Same thing on the seller side. Most of our lead gen levers are seller focused. We've got plenty that can generate buyers. Buyers are just a lot more effort. Evenings and weekends a little bit more challenging. Last five daily non negotiables and actually one's a weekly. I lied. It's 23 daily and one weekly. These are on the daily. I'm going to challenge you to do something for your brain. 10 minutes. Reading a non fiction book about business or listening to a personal development podcast. I use audible, so I do this on the daily. So this is non negotiable for me. You just check it if you did it. Biology. Did you eat well, drink enough water, sleep seven plus hours and move your body? That's lumping a lot into one. But did you do it or not do it? I contend that it's going to be hard for you to crush it in your business if you don't take care of your physical body, your biology. Did you do it or didn't you not do it? Balance. Did you take time to be still, meditate, journal or give gratitude, pray, et cetera? On the daily. On the business, did you lead gen? Did you. Were you diligent on your lead gen? On the weekly Planning. We do a weekly check in our program. But did you plan your week? So in your calendar, do you have a weekly planning session?
All right.
And I've got to get out of here. Okay. Much love, much respect. Sorry for the. Literally, there's a guy working on stucco in my house right outside my window. So much love, much respect. And we'll talk to you later. Bye. Bye.
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