How I 10X'd My Real Estate Business: The 90-Day Tool That Changed Everything

The game is to disconnect time and money for you, even if you don't want to have a team. But I want everyone to be making 100, 250, even $500 per hour. That is the goal. Some people will say, oh, I already have a CRM. Already do that. We have members doing multiple seven figures from this one Legion lever. It's the first thing we focus on and we have this mindset that ultimately one day for you it will be a seven figure legion lever. We build out a 60 touch blueprint together. Then you're adding to the database. We have a non negotiable. You need to add two people. Either you're lead generating or people that you know that just aren't in your database. Two a day, right? So are you adding new contacts to your database regularly and you have a sequence in place for them to get to know you?

The real estate industry has failed to create a clear path to time and money freedom. Having helped over 5,000 families in my real estate career and coached thousands of agents to scale their businesses, I know what works and what doesn't. And my goal on this podcast is to share it all with you. The good, bad and ugly of building a highly lucrative lifestyle business so you can focus on what truly matters in life. You won't find any hype or fluff on this show, just real world tactics and strategies that get results.

You just gotta do the work. All right, real estate business builders, let's get the party started. I'm going to jump right in. We've got a lot of work to do this week. If you're new to the group, this training specifically is weekly training that we do to push your business forward. My mission is to help as many agents as possible. And even if you never become a private client of ours, that is ultimately still the mission. So today we're going to go through a 90 day process that if you follow it, you will not recognize your business where it is in the future. I just don't want to leave my bubble. I describe myself to my team as the wizard of Oz. Just like, don't look behind the curtain, let me work on the systems and the spreadsheets. When I got into real estate, yeah, that was super helpful because I was building systems that allowed me to eventually get out of the parts of the business that I didn't have an affinity toward. But not really good as a salesperson.

Right.

You know, wanting to be behind the curtain and not talk to people and go out and be out and about. And I'M just not that extroverted. And so I definitely figured out a way to work more toward my strengths and delegate automate and eventually build a big business where everyone in the business was doing what they were really, really good at. And even if you never want to hire a single person, I would argue that definitely need to hire at least a virtual assistant if you want to get out of the nitpicky stuff. But even if you don't want to build a team, the process we're going to go through is going to help you tremendously. So there are four pillars that you need to focus on. These are the four pillars of the Million Dollar Agent Method. Shameless plug always is. Million DollarAgentMethod.com Check it out if it's a fit for you. If you need systems in your business that will ultimately allow you to scale, you definitely need to check out what we do. But these four pillars absolutely are essential to focus on over time so that you can make an unreasonable amount of money in a reasonable amount of time. That's what I want for, for all of you. All right, so this is a process that we go through. Million Dollar Agent Method is not a traditional coaching program. It's a 13 week implementation heavy program to get all the lead gen levers, all your conversion systems, all your sales frameworks and even leverage client care if you need it. And if you never join our world, you still need these things. You still need to focus on all these things. And generally the reason I brought up the personality traits, generally folks that are attracted to real estate are extroverted. It's harder for that type of personality, generally speaking, totally generalizing for them to sit down and focus on building a marketing system or building a conversion or nurture sequence in your CRM. Building out repeatable sales processes. We have systems for everything in Million Dollar Agent Method. And that's the reason we're able to help our members scale and their businesses rapidly. So this is, we start out with this process with new clients. So we literally do a strategic game plan call. Essentially I'm going to take you through this process. And by the way, you can get a copy of this on YouTube. I'll probably put a link in because we post these on YouTube too. I'll put a link to this landing page in YouTube. So you have to go over here and you just grab the resource. We just need your contact information to send it out so you'll have a copy of that. So we start with, you know, day one and then we end up our Last call. So we do implementation calls. We are done with you. So that you own all of these systems, they're built out in your business and you own all of them forever and always. And you get access to all the stuff forever, all updates, upgrades, all of it. So we start at mdam, start. So when you get this, this will be your day one and then we do an end after 13 weeks. So we want to move the needle. You're not done. I mean the program's only 13 weeks. We've got opportunities to go into our scale mastermind after that. But this is a 90 day process. Forever and always. Right, so you'll just recopy the tab down here and you'll put Q4, whatever the year is, Q4, 2024. And then you'll recopy it and you'll say Q1 2025 and you'll redo it and your starting point will be where your ending point was. Makes sense. Awesome. So let's go through it and I'm going to go through each of these questions. So the first and I think honestly, 80% of the battle, that's just a secret. 80% of the battles, time management, productivity and mindset. So a lump mindset in there. And you'll answer these. When you get this, you'll answer every one of these questions. You'll just put a number here, so two. So basically a one, a two, a three, a four, or if you put a five. So fours and fives are green, a three is yellow. And I wouldn't put any like 1.5 or 2.25 or any of that. Just be honest with yourself about where you are on some of these things and I'll sort of go through this. Maybe I'll answer these as like our typical member coming into our world. All right, so first thing we have to tackle is time management and productivity. So five questions here. I time block lead generation and follow up calls in my calendar and honor those time blocks more often than not. I'd be lying if I said it was any higher than a two. Yes. We help our members generate inbound, organic, non paid, high quality leads without cold calling, without door knocking, without referral lead sources. You still need to talk to people. We had a member recently say, I don't want to talk to anybody after they already signed up. And I'm like, where in the process did we say that, you know, you're just going to magically attend closing and collect, you know, five figure commission checks.

Right.

Never ever, ever. So grade yourself 1 to 5 there I plan my week in advance, including a prior week review and considering how I can be more productive in the coming week. So we Recommend Sunday evening, 7 to 8pm you look back, how did the past week go? What worked, what didn't work, what will I keep, what will I change? And then you look at your coming week, you put in your calendar, you know your most important things, which are not real estate. And you kind of work the calendar. So let's say people, people aren't doing this, unfortunately. Let's a little rosier colored here. I consistently work on my business and fulfill my daily and weekly commitments for important projects. So the reason why agents fail to scale and build systems that allow for making really drastically changing your net worth is because very rarely are they actually working on projects that move their business forward. I have a clear growth plan in place and I know the best way to set up my business to achieve it.

Right.

So if you don't have a written plan and you don't have like strategic priorities, you're not in the game.

Right.

So that's generally pretty low. These honestly are low. When agents come to us and within 13 weeks we get them to all fours and fives, that's the punchline here. We can move the needle on a lot of these things. Just in the 13 week period, 90 day period, I set aside time daily to take care of myself mentally, physically and spiritually. Get enough sleep, work out, quiet time, all that good stuff. That's pretty low typically on our typical client as well. All right, so that kind of sets the stage for who, what kind of person are we working with here? What kind of habits have you developed before we even get to work on anything together? This is, you know, we do a one on one onboarding call and then we do this strategic game plan call. And so before we even decide what to work on, and there's some non negotiables in what we work on. I'll get into that. We kind of know who we're dealing with. That's why it's important as you go through this, even if you don't become a private member of ours, that you're honest with yourself about where you stand right now. It's going to be really hard for you to succeed at a very high level if these scores are low and remain low.

Right.

And it could take some negotiating with your spouse. It could take, you know, whatever it takes to break through this and let your spouse know why you're doing the things that you're doing. Take some Notes here as well. Even though you're not going through a game plan call, give yourself some action items on what needs to change here for things to pivot over the next time period. If you ever want to work on this stuff together, including a time management system, Definitely go to milliondollaragentmethod.com Watch that video and book in a strategy session with our team. All right, so leverage lead generation. This is the first pillar. The first pillar of the four pillars here is leveraged lead generation. And the reason I was able to scale my business quickly is that I nailed pillar one, leveraged lead generation and pillar four. As a solo agent, I had an admin running all the admin functions and I had built out multiple lead generation levers so I could bring in a junior agent into my world and they could set appointments and hold consultations. And that's why I was able to go to 10 agents doing 453 transactions and I worked 40 days in a year and I made over $4,000 per hour. So again, the game is to disconnect time and money for you even if you don't want to have a team. But I want everyone to be making 100, 250, even $500 per hour. That is the goal. All right, let me rattle through these. I have an organized and up to date database of past clients and sphere of influence and they are entered into a CRM. Some people will say, oh, I already have a CRM. I already do that. We have members doing multiple seven figures from this one Legion lever. It's the first thing we focus on and we have this mindset that ultimately one day for you it will be a seven figure lead gen lever. We build out a 60 touch blueprint together. Then you're adding to the database. We have a non negotiable. You need to add two people. Either you're lead generating or people that you know that just aren't in your database. Two a day, right? So are you adding new contacts to your database regularly and you have a sequence in place for them to get to know you? Do you touch your database regularly with items of value? So that's the 60 touch system. Do you use social media to build authority online? That's our agent brand authority builder. So these first three we build it out with our members. This one here, we build out as well. Agent brand authority builder and then we help you. We've got 10 other lead gen levers but the question for you is, are you doing these things? Scale one to five and then do you have another one or two profitable proven lead gen levers in place to generate high quality inbound organic buyer and seller leads? Not paid leads, not any paid lead system.

Right.

Those systems, inevitably they don't last long in agents businesses. We've talked to thousands and Thousands, probably over 10,000 agents we've had conversations with and those systems never last.

Right.

Paying someone else to be better marketing than you never last. So we've got 10 other lead gen levers in million dollar agent method. You get to choose two that you can focus on and we help you build out appointment setting process. I use a consistent lead management protocol. 90% of the folks that in any form or fashion that you connect with up here in lead gen, 90% of them aren't ready to transact in the next. Basically they're not ready to earn you a commission check in the time period that you want, which is today.

Right.

So you have to build out a lead management protocol. Not sexy stuff, but you need to increase the chance of converting those leads and then you need to have proven text, email nurture sequences to warm those leads up that aren't willing to or ready to even meet with you. Then the next part here is that you have the scripts in place and you have no problem setting buyer consultation. Same thing for the seller side and then you can qualify your consultations properly.

Right.

You don't just meet with anybody.

Right.

You got to qualify every appointment and get them ready to meet with you and do business with you. Pre sold on working with you. All right, so 1 to 5, you're grading yourself there. So then consultation frameworks, and this one too, I get a lot of pushback. It's like, oh, I know how to list, you know, take a listing. I know how to, you know, work with a buyer. I'm talking about ultimately having freedom from your business. So we need to build these out as actual systems that could scale if you weren't doing it. And you may never be out of your business, but you want to be in a position where you could take a three week vacation and still bring clients in, we need to build these systems out as if you were going to exit your business even though you may never, you may always do every buyer consultation, every seller consultation. But I want these to be repeatable. All right, So I use a repeatable process to list buyers.

Right?

We list buyers now post nar settlement. We've always done this, by the way. When I started in real estate, I learned how to only work with buyers that signed a buyer broker agreement. At my commission and I charge a deficiency even back when I was early in the process. And I always got transaction fees as well. So before showing them homes, is that process nailed in? I use buyer packets in a buyer presentation that converts right presenting to buyers. I use a proven repeatable process on the seller side to get your desired commission rate plus transaction fees. I use pre listing packets, seller packets, and we even developed a pre buyer appointment packet. Now I have a process to articulate and collect transaction fees from buyers and sellers. A lot of agents are afraid of transaction fees, but broker brokerages charge them all the time and they provide no service for it. It's like I don't charge a transaction fee. My brokerage charges $350. I'm like, what do they do for the $350? Nothing. It's like, why would you, your broker charge it like, and you not charge it. Go to a brokerage where you can charge it and keep it right. All right. And then leverage client care. So leverage client care. Basically when you do the top three things right, you're generating way too many high quality leads. You have nurture sequences in place and you know what to say. And you're able to book appointments at will. You can convert 80 plus percent at your desired commission with transaction fees. You will cause a good problem. You will have too much business to service. Most agents think the job of a real estate agent is to show homes and to put a listing in mls. You want it to deliver high quality or high touch five star service, but you don't have to do it all. And we've got a relationship with a virtual assistant company that they provide trained virtual assistants that can help buy back your time like you wouldn't believe. So I deliver a consistent repeatable 5 star touch service to buyers. Same thing for sellers. I've created client care workflows and checklists. We do this in Trello, but hopefully you have a similar app that you do it in order to deliver a repeatable client experience. Have a proven hiring and onboarding. You get this as part of million dollar agent method. Most agents aren't ready to use it yet, but you'll have access to it if you ever come into our world. So a virtual assistant admin showing or buyer agents and then using technology in the business, calendar, document storage, workflow management, CRM, et cetera. So you're doing scale of one to five on all of the starts here. This is day one for you and then you're doing on every one. I want you to jot down Some notes about where you are and potentially some action items. And here's the last thing that I. And then also remember if you're in this live, so you're, you're watching it, comment, assessment, and we'll get you a copy of this. And the last thing I'll say here is, you know, when I, when I look at not only my business journey, it's easy to talk about what I was able to do in my business. And, you know, none of it was easy. I wasn't qualified to do most of what I did. I just did it anyway and I figured it out. And I'm generally pretty fearless. I think that's the one thing. But we have helped 2,000, over 2,000 agents with this journey at this point. So what I go through here in these livestream trainings, it is the stuff that you need to think about if you want to scale your business to multiple transactions per month as you're working the same or less hours, as you scale, if you. So if that's you, I don't care where you are right now. But you know, you want to get on that growth trajectory to 1, 2, 3, 4, 6, 8 homes per month. And you don't have to go to six or eight, but getting to four closings per month with a little bit of leverage, working less than 50 hours, your financial situation in one, two or three years, you won't even recognize it. In most markets, that's 40,000 per month. You won't spend even close to 10,000amonth. You'll be bringing home 30,000amonth. Maybe two to three transactions a month is where your comfort zone is. That's fine as well. Everything I just went through, that's what you need to focus on to get there. And you need to move the numbers from where they are now. Maybe they're one or twos. There's no shame, no blame in where you're starting the goal every 13 weeks, every 90 days. Whether you become a private client or not, the goal is to move the needle on those. Of course I want you to become a private client. Go to milliondollaragentmethod.com if you want to check out what we do. We only want to work with people that want to really ascend into that growth trajectory. So much love, so much respect. We'll see you next week on the live stream. Next week we are going over a funnel, a simple funnel that got me to over 20 closings, some months, 30 plus closings a month. So don't miss next week. We'll see you here, same place. Much love, much respect. I'm out.