The Exact Funnel To Hit 20+ Closings Per Month

Will you apply the discipline to do the work? Will you sit in those time blocks and just have meaningful conversations with people that have reached out to you? These are inbound, organic, as high quality as possible conversations. I never was a cold caller, so we don't condone cold calling. We got out of paid leads, you know, seven, eight years ago maybe. And we don't beg our database for business. We add massive value and the byproduct are referrals.

The real estate industry has failed to create a clear path to time and money freedom. Having helped over 5,000 families in my real estate career and coached thousands of agents to scale their businesses, I know what works and what doesn't. And my goal on this podcast is to share it all with you. The good, bad and ugly of building a highly lucrative lifestyle business so you can focus on what truly matters in life. You won't find any hype or fluff on this show. Just real world tactics and strategies that get results.

You just gotta do the work. All right, let's go, real estate business builders. Let's hit the training. Today I'm going to go through a funnel and it's not what you think. This is a 30,000 foot view. So if you want to scale, you know, out of the six figures, you know, so maybe you're not quite six figures, but you want to scale into 500, you know, even 250 to 500 to a million GCI. This is the mindset that you must acquire around your business in order to do that. Okay, so as we go through this, if you get a little overwhelmed and you begin to kind of lose it a little bit, that is when you need to reach out to us. Go to milliondollaragentmethod.com I promise you, we have done this for over 11 years now. 2000 agents have been through our world and the difference is the systems we help you implement. If you want to make a ridiculous amount of money in a not ridiculous amount of time, you have to build systems to automate and delegate, even if it's only to a virtual assistant. End of the commercial for now. Let's get after this. You have to understand what the 30,000 foot view looks like so you could get to work on the little bits and pieces that you need to build out to give you the leverage. You need a full 80% of everything you see here is administrative in nature. Yet 80%, 85% of agents don't have an administrator. And so you're just fighting. And it's not your fault. You're fighting a fight that you can't win unless you start to think about your business like a business. So I've got lots of training on everything on the left side in million dollar agent method our 13 week build out is about 2/3 of the time. We install four lead gen levers. The database touch blueprint agent brand authority builder typically expires. FSBOS direct response. Right. We send out stuff and they call us. Open houses are working phenomenally well right now. And then we've got like four or five others new construction motivated sellers and a couple others of three or four others. The bottom line is that you got to get leads coming in, right? You have to be able to put yourself in a position on the daily to have meaningful conversations. Step one of the funnel before top of funnel you have things marketing systems set up so leads are coming in on the regular and then you're in a position where you could sit down and have meaningful conversations with folks, right? And if they're not ready to go, you have a lead nurture system in place. This was not an easy journey for me. I figured out one lead gen lever back in the day. Simple script. I, I did everything myself but I sold 27 homes in 10 months. Then I went to 44, then 58, then 118. The 58 I did 54 of them. I did 66 of the 118. So even if you take out the excess, I just had too many leads, I couldn't handle them. I didn't build a team because I wanted to run this team. Although even when we did 453 I only had 10 producing agents. You know, seven figure, close to seven figure net net with me only working 40 days a week. The concept though is that in order to break free financially you need to get to 40, 50, 60 homes per year. And it doesn't require any complexity around people to do it but it does require this mindset of leverage and systems and that's how I want you to think about this. It's just leverage and systems. And so when you look at the million dollar agent method I want to go through this here real quick because this is going to give you a backdrop that will overlay on top of the funnel that I'm just talking about. Then I'm going to continue to go through that. So the four pillars, whether you like it or not, these are the same four pillars that I used to sell 44 homes in my first full year. All I had then was a part time turned full time assistant. So I was able to build out the marketing systems which is leveraged lead generation. I was able to sort of build out the marketing coordinator, listing coordinator, closing coordinator. I built out those systems how I wanted it to work. But then I was able to only focus on appointment setting and doing consultations. And that was just basic, that was just me and a local admin that I paid $20 per hour. Right. So these are the four pillars. You have to start thinking about your business in the context of these four pillars. I did choose to get out of the bits of the business that I wasn't really passionate about. So for me that was, you know, I wasn't really passionate about working with buyers mostly because it robbed my evenings and weekends and I had a young family. I was able to get out of that and I provided so much value to my agents that I, you know, I didn't have to give away all of the commission check, but I had agents making multiple six figures take home working less than 50 hours a week. And the splits were not like a normal 50 50. I was taking more than a 50 50. So if you ever decide to scale your business beyond just you, there's definitely a right way to do it and a wrong way to do it. So lead gen levers are key and you need to install lead gen levers in your business that you're confident at least one transaction per month, if not multiple transactions per month. So when we come out of Million Dollar Agent method, you have four Legion levers installed. And if you don't have Legion levers installed in your business now, you either need to get to work on them fast or you need to align with somebody that can help you work on them fast. So for some of you that is your next step and all we offer you is a strategy session where we just dig into your business. So having meaningful conversations, will you apply the discipline to do the work? Will you sit in those time blocks and just have meaningful conversations with people that have reached out to you? These are inbound, organic, as high quality as possible conversations. I never was a cold caller, so we don't condone cold calling. We got out of paid leads, you know, seven, eight years ago maybe. And we don't beg our database for business. We add massive value and the byproduct are referrals. So meaningful conversations do. Can you compel a prospect to take action and commit to meeting with you? Are you setting appointments on the daily and then are they showing up to those appointments pre sold on working with you? And there's process and materials that we send out and an exact appointment setting process. Then the abyss happens. You sign a new client in between 4 and 5 is where most agents spend all of their time. Like I have a buyer that I'm working with. So this whole week I'm going to give to that buyer that may not even buy. Like in the old days, they wouldn't even have that buyer under agreement. Thank the Lord that the NAR settlement came through and now we, we have to get buyers under agreement before we start working with them. That's where leverage client care ultimately comes into place. And you may not be in a position now where you can even think about that and that's totally fine. But when you do this process correctly, the byproduct is a like raving lunatic fan that is going to climb to the top of the biggest mountain in your, in your city or your town and sing from the rooftops. They're going to stop people in restaurants, you know, go over to a table where they heard someone say like I'm thinking of selling my home. And they're going to interject into that conversation. And that's a series of checklists and the process has to be very dialed in in order to achieve that. So this funnel, and I trick some of you because it's not the kind of funnel you thought we've been sold funnels that don't work. There are lots of companies out there that are selling this idea that they'll run the funnel for you. Like I will generate Facebook leads and I'll even call them for you. I'll get them on your calendar and they, those systems, quote unquote, are never around in the business long term because they don't work and because they never install them into your business. Do I have my database touch blueprint running at one to two transactions per month? My agent, brand authority builder, which is my digital footprint, is that running at 1 to 2 transactions per month? Do I have two other lead gen levers which are running at 1 to 2 transactions per Month? That's the top of funnel. We already know all of what they are, right? So it's a question of either you're installing them now in your business and you know what you're doing, or you don't. But then the rest of the funnel is meaningful conversations, appointments set, met, signed, and then clients closed. All right, so my challenge to you is take a screenshot, print this out and decide where are you missing or falling short right now? Typically it's on the left, far left side, top of funnel. So there's no opportunity to have conversations. Nobody's, no, nothing's going on. Right. So if that's where you're at and you want to scale to past 100 to 250 to 500k GCI and not work a crazy work week doing it, go to Million Dollar Agent Method. Com. That's the only sell I'll ever have for you guys here in the group. We are business builders, so presumably that's why you're here. And there will come a time where you have the ability financially to put these systems in place. And we're still going to be here building out these Systems. It's a 13 week process. Milliondollaragentmethod.com Much love, much respect. We'll talk to you next week.