The Mindsets & Disciplines Required to Thrive in a Shift

Welcome to Real Estate Business Builders. I'm your host, Lars Hedenborg, the founder of Real Estate B School. Bottom line, the real estate industry has failed to create a clear path to financial freedom. Traditional brokerages and coaching are designed to keep you running on the transaction treadmill with no exit strategy. While I didn't have any sales, marketing or business building experience when I got into real estate, I was willing to bet on myself and figure it out because my family was depending. Having served over 5,000 families with their real estate needs, I've made every mistake you could possibly make in this business. Through Real Estate B School, I've helped hundreds of agents and team leaders realize their goal of true time and money, freedom and living a life without regrets. If you know there's another level of growth inside of you and you want to learn how to build a highly lucrative lifestyle business, then you're in the right place. You won't find any fluff or hype here on this show. Just real world tools, systems and strategies that work. Let's grow together.

Welcome back to Real Estate Business Builders. This is Lars Hedinborg, the founder of Real Estate B School. Today we're going to chat about the mindsets and disciplines required to thrive and kick the crap out of this economic shift. Whatever it is, it is so squirrely and I want to help you through it from a mindset perspective. If you haven't grabbed a copy of the Business Freedom Scorecard and a Personal Freedom Scorecard where I help you navigate the mindsets required to succeed and achieve a level of freedom that's uncommon personally and in business. And we go through an exercise where we strategize around our mindsets and there's a very specific process that I want you guys to have access to. So go to Real Estate Business Builders, it's our free Facebook group. Find this training in there and comment on it. Put in mindsets in the chat and my team will get you a copy of the Business Freedom Scorecard and the Personal Freedom Scorecard and the exercise that helps you strategize around these mindsets. So I have a quote that I want to kind of throw out there today and then a question that I want to pose with you guys. And I did a lot of work with Tony Robbins. I did everything except his platinum partner. So I've been to his Unleash the power within UPW that brought me to Business Mastery 1, Business Mastery 2, Date with Destiny, Health Mastery and Wealth Mastery. And I've seen him at a bunch of other events and the one Thing I will say that really sticks with me from all of those things. I've been to Fiji twice. Is his quote about psychology and mechanics. And it's something like this. Success in life is 80% psychology or mindset and 20% mechanics or strategy. What you do doesn't matter if you aren't in the right mindset. And so I have just seen, you know, I'm 15 plus years in real estate, 5,000 plus families served 10 plus years as a real estate business coach. Thousands have been through real estate B school, consumed our stuff and have had success with it. And I have seen this play out, I would say 90, 10. There's no shortage, like the path is super clear to grow your business to whatever level you want to grow your business. I mean, it's why real estate B school exists. But many people don't even enter into our world formally because they think they can't do it, right? Their mindset, their psychology stops them before they even get into the game. So the question I have for you is, are your mindsets where they need to be to achieve the growth you want to achieve in business, in life?

Right?

So take a moment to think about that. Where you are now versus where you want to be financially or in your business or in your relationships or your physical body or with your faith. Are your mindsets where they need to be to be able to do the things necessary to achieve the goals that you've set in the areas of life that are meaningful for you? And it's, it's, it's a hard thing to sit with, right? Most people don't slow down enough to really consider what they've achieved. And is there more? Are they capable of more? And so this testing the capacity and limits of, I mean in every area, let alone real estate agents, it's kind of a joke and I don't mean to joke at you, but it's kind of a joke. You know, can I go from 25 to 50 to 100 to 200 transactions in the next three or four years when you know, we, we are making electronic electric vehicles and we're, you know, there's like somebody figured out AI and that thing is doing its thing and like all the things that people are doing and you know, agents do legitimately struggle with growth, right? So, but it comes down back to mindsets. And so the question, you know, can you do this? Can you double your business from wherever it is right now each of the next four years? So if you're doing 12 transactions, can you go to 24 to 48 to 96 to 180, 192, whatever the math works out to be, can you do that?

Right.

So I think in order to take your business to the next level, it's necessary to let go of certain limiting beliefs regarding your business, how it operates and your role in its success.

Right.

A lot of times we think that, like, man, I don't have any more time to work with more buyers and sellers. I'm already missing, you know, family time most weeknights and I'm working most weekends.

Right.

So you can think about your role in the success of your business differently. And also the business of real estate, it's not complicated. But building a business that truly serves your needs and your clients needs can feel overwhelming. So I just acknowledge that and I want to take you through a series of questions. So this is going to be, I'm really going to push you guys to go into the free Facebook group to get those exercises and do that work. And I'll explain how to do it here in a second. But you'll also get the full training with those scorecards and you can go through it. But I want to challenge you to think through some questions. So if you're going for a run or if you're in the car or however you're consuming this on a podcast, I want you to take a moment and maybe even pause the podcast to think about your answers to some of these questions. So the first one is, what are some of your fears when it comes to building a business? Do you really think it's possible? And what I mean by a business, if you're in real estate, I mean you're going out there and you're willing to earn 100% of your income from commissions. And if you're not where you want to be financial, financially, you know, what's holding you back? Are you thinking of your business like a business? Right. If you're doing 100,000 GCI a year, what would it look like to go to 250 to 500 and then to a million GCI a year, taking home 60 to 70% of it and working less than 440 hours, do you really think that's possible, that trajectory that I just talked about? Or if you're doing a million and you're like up to your eyeballs in stress and you're working too much, do you think it's possible to work half the hours and double your business, go from a million to 2 million and then to 3 million and go down to 60 to 90 minutes a week.

Right.

I know it's possible because I was able to achieve it in my business growth journey. If you missed the episode we did on the six stages of business growth, it was the one before this. Make sure you go back and consume that. So I was able to do it. And then real estate B school was, was born out of it being hard for me to do. And I wanted to help others do it and not struggle as much as I did. So I want you to believe that it's possible. Next question I have for you is what limiting beliefs do you have regarding time and money and do you feel that they're a trade off? Can you deliver enough value to justify making 1000, 2000, $3000 per hour? So like working 1000 hours a year and taking home a million dollars, do you think that's possible? Again, I was able to achieve it and I've helped others achieve even more than I was able to achieve. So I want you to be able to borrow those success stories to know that it's possible. So a little bit of encouragement there. Like some of these are leading questions because I know that these things are possible, but I want you to really own the fact that you are able to go from wherever you are now in your business to whatever level you want to go to and have more freedom along the way. And then the last question here to kind of help you sit with is what action steps can you take today to break through your limiting beliefs? Have you contemplated what your business could look like three short years from now? Have you written that down? Once you write something down, it starts the wheels turning. Like what would have to be true for me to sell a hundred homes per year. I do 50 listings. I've got a couple agents doing 25 sales each. I've got a really good local admin and I'm taking home, you know, 650, $700,000. I'm working 30 to 40 hours a week and I take four weeks of vacation completely unplugged. What would have to be true for that? For you to put the wheels in motion against that three year vision. Then we just chunk it down into a one year plan, 90 Day World, then the weekly and daily process and the projects that we build out, the systems we build out in the business. So again, talk a little bit about how do we bridge the gap from where you are now to where you want to be in the future with when your mindset really isn't where it needs to be. The first thing is, and I talked about this in the last episode too, is that you have to believe this is possible. You have to believe that it's possible to go from. It doesn't matter where you are right now, but you can double the business each of the next three and three and four years if you believe that that's possible. And you have to do the real work. So the real work isn't like thinking about how to do more transactions, it's how do I, if I could only figure out how to do 20 or 40 or 60 transactions now what would it look like for me to do double, triple, quadruple those numbers? The real work is having you think about your business like a business. And there may be parts of the thought process, especially when it relates to these, to this exercise I want you to go do with the business and the personal freedom. But I'll give you like an example here of some of the mindsets required to be able to think about your business differently. The first mindset that we focus on is the strategic focus. And this will make more sense when you jump in the free Facebook group, real estate business builders strategic focus, implementation of technology, digital presence, your sales pipeline, your new client acquisition, your sales process, world class client experience, cash flow and profitability, and team development. There are sort of stages of mindsets around each of those eight focus areas that you identify which ones are weaker and you get to work on them over time. And same thing with the personal freedom scorecard. The eight mindsets in the personal freedom scorecard is big ambition, always growing, no more competition, perseverance, I'm reading through abundance, expand your freedom, self multiplying team, and then something around planning. I can't quite quite read that one. I'm reading off a different document. But there are eight mindsets specifically as they relate to personal freedom. And you have to identify which ones you're really weak at. And then the exercise is that over the next 90 days you get to work on the business freedom mindsets, the personal freedom mindsets that you're weaker on. And that'll allow you to break free from any limiting belief that you have as it relates to the growth of your business, the money you're able to take out of it, the impact you're able to have in it with your buyer and seller clients and your role in the business's success. So hopefully you take action, you jump into the free Facebook group, you grab a copy of this exercise and you take some time and you do it. It will set you free. You guys know that the only thing I ever offer you is a conversation around your business. We call these business growth assessments. And you go to rebsgrowthassessment.com to get clear on how to grow your business in this insanely challenging marketing market. Rather, I'm totally aware that the market is squirrely. I will tell you this. It was squirrely in a different way when I got into the industry, but in my market we went from 15,000 agents to 5,000 agents a couple years later and it was a crap show. It was really, really bad. So I know a bad market where a lot of agents are getting out of the business. So if you're nervous and you're maybe you're doing okay, but you know you could do better, this is the time where you could double, triple, quadruple your business. I promise. I've seen it happen. Just go to rebsgrowthassessment.com we'll see you over there. Much love, much respect. See you later.

Thanks for listening. Would you please take a minute to share the show with other agents who may be struggling? And if you love the podcast, please leave us a five star review on Apple Podcasts or your favorite podcast platform. And make sure you visit ScaleOrDiebook.com to get a free copy of my book. It's a nuts and bolts guide to building a real estate business that gives you true time and money freedom so that you can live your life without regrets. Thanks again and see you on the next episode.