Lauren Bateman built her business on YouTube because videos keep working years after upload. A 2017 video suddenly surged in 2019 with thousands of views. Unlike Instagram or TikTok, where posts disappear fast, YouTube's algorithm keeps recommending old content and driving course sales long after you publish.
I get asked all the time, why do you love YouTube as your main platform? There's so many great reasons. But I'm going to talk about the main reason in this video and show you how YouTube has helped my business grow over the years.
Hands down, whenever I do an interview, the first thing that comes up is, Lauren, why do you love YouTube so much? Why is it your favorite platform versus Instagram versus Facebook versus Twitter? Now don't get me wrong, I'm on all those platforms, I am posting there, but the majority of my time and energy goes into YouTube. So if I'm having a rough week and I can't get over to my Instagram or my Facebook, you bet I'm working on my YouTube channel. And the reason I do this is because you can post a piece of content to YouTube and it can work for you four years down the road, five years down the road, 10 years down the road. There's people on YouTube today who, who've posted videos 10 years ago and they're still getting views on those videos today. You can't say that with Facebook, you can't say that with Instagram. Twitter, Twitter, you make a tweet and in one minute it's like gone. Facebook, if you make a post and people don't like and they're not engaging and interacting on that post, well, guess what, it falls to the bottom of the feed and no one's ever going to see it again. Now I'm going to show you something later in this video that happened to a video of mine. The thing with YouTube that's different is just because your video is, is not seen today doesn't mean tomorrow it's not going to be seen. I have videos that I have done from four years ago that get views today that didn't get views in the beginning and then all of a sudden skyrocketed and took off. And that's what I'm going to show you in a little bit, is how YouTube has helped grow my business. So let's dive in on my laptop. Alright, so here I am in the back end and I've just gone through and gotten some of my old videos here. So we have 2017. You can see April Twentiet, April 23rd. So let's just pop in and see how some of these videos are doing. So this hound dog one, okay, not getting very many views. Five in the last 48 hours. Nothing to write home about. Next one, 28 views. Okay, not bad. This one has 81 and this next one here, 189. 189 views in two days. That's 3,000 views a month on a video that is four years old. How would you like to record a piece of content four years ago and still have it giving you 3,000 leads every single month? I mean, I know that doesn't seem like a lot when we're talking about videos that could have millions and millions of views or hundreds of thousands of views, but this is a video I did once, and it's still giving me results today. Now, the next video I'm going to show you is really what I'm going to drive home about why I love YouTube but better than all the other platforms. So you're going to see here, this is the lifetime of my video. And you can see I uploaded this video in June of 2017, and the video wasn't doing much. One view, two views, a couple views here. Really like, nothing for a very long time. All right, look at this. I've gotten 500 views every day on this video. And you can see it took off here, like, out of nowhere. Look at this. We went from 7 views, 20 views, 27 views, okay? And then all of a sudden, hundreds of views. Oh, my God. Thousands of views, like, out of nowhere. And this happened in 2019. Okay. Almost two and a half years after this video was released, and it was doing nothing for two and a half years. All of a sudden, YouTube was like, let's give this video some recognition. People seem to be liking it a lot. People seem to be commenting on it a lot. Okay? And even though it's come down a bit in recent years, because I've redone this video, I did an HD version. This is really, really super grainy video. So I redid it. But even though I redid it, look at this. 500 views a day. A lot of that is coming from suggested. Some of it is coming from browse features. And that's the amazing thing with YouTube. You just never know when a video is going to take off. So this is another video I did later released in August of 2020. Okay? This is when I had some viewership, some subscribers. Now my channel was going to, well, look at this. The video, I mean, it's growing, it's doing cool things. But then all of a sudden, here you see this turning point. So this video didn't start taking off till March of 2021, all right? It took almost, what, eight months for YouTube to recognize that this video was worth showing to a lot of people. And look what happened. I get tons of subscribers so this video, even though I did two years ago, two years ago, it is getting me thousands of views every single month, Almost over a thousand views every single day. And I did this one piece of content once two years ago and it's still working for me today. And it's still helping me grow my channel and my business today. So you can see on YouTube, just because you do a piece of content and doesn't do great right now, doesn't mean that one year from now, two years from now, it's, it's not going to be doing great. That's the great thing about YouTube is you can post a piece of content that would be dead on other platforms and no one would ever find it. And on YouTube, that old content can be revitalized. That old content can come out of nowhere and be the content that is driving growth on your channel, driving growth on your business. I remember when that first video took off, I went from selling courses every once in a while to selling courses all of a sudden every single day. That one video, one video taking off was the difference between me having an okay business and an okay YouTube channel, to having something that was great, to having a business that allowed me to go all in and go full time YouTube. And that's what I love with the YouTube platform. That's not going to happen on Instagram, that's not going to happen on Facebook, that's not going to happen on TikTok. Okay? You go viral once on TikTok or Instagram and Facebook, you get a lot of likes and then all of a sudden you don't get any more love. You could post a video on TikTok that got hundreds of thousands of views and your next video may only get a few hundred. Okay? With YouTube, once you post one video that starts taking off YouTube gives you love. People start watching your other videos, your other content starts to grow. And that's why I love YouTube. I think it is the best platform to build a business around your passion to get organic views on your services. Alright? All of this is organic, okay? I didn't pay for any of those views on the videos that I showed you today. That's all organized, organic. Do you know how much money you'd have to pay for that? That's the power of YouTube and that's why I love the YouTube platform. If you guys want to learn more about my journey on YouTube and how I grew, YouTube's going to pop up a couple more videos over there. Go check those out and I hope to see you guys in another video.
