YouTube creator Lauren Bateman explains the three essential video types creators should upload to grow a channel: discovery videos (to reach new viewers and solve a problem), community videos (to engage and build relationships with subscribers), and sales videos (to convert viewers into customers or leads). She describes pacing, goals, and specific calls to action for each type and gives a recommended monthly mix (roughly 8 videos/month with ~2 sales videos, a few community videos, and the remainder discovery videos).
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Now, you may be uploading a lot of content to your YouTube channel, but is it the right kind of content that you need to be uploading? In this video, we're going to be going over the three types of video content that you must be making for your channel and we're going to get started right now.
One of the biggest questions that I get asked all the time is, Lauren, what kind of content should I be putting on my channel that's going to get me the most subscribers, the most views, the most growth? Well, I'm going to show you right now. In this video, we're going to talk about discovery videos, we're going to talk about community videos, and we're going to talk about sales videos. My name is Lauren Bateman and I help content creators just like you, learn how to grow and scale on YouTube so that you can get more leads and more sales for your products and services. Now, I'm a guitar teacher and as you probably know, that market is very oversaturated. But I was able to break through on that and I was able to do this better when I started implementing these three types of videos. Now, each video has a very specific goal to it. You know, usually most YouTubers and I did this in the beginning too, we have too many call to actions. It's like, it's common, it's subscribe, you know, go visit my website and then what happens? No one ends up doing anything. So I'm going to show you the three videos that you need to be making, what the content should be like and what the specific call to action is going to be for each one of these videos. The first video is the discovery videos. And these are videos for people who know nothing about you, know nothing about your channel and they're looking for the solution to a problem. Problem. These are like those aha types of moments, like, oh my God, I didn't know you could do that. The whole point is to get in front of new viewers, help them and make them like you. Now, this content is a little bit more fast paced because nobody knows you. So you do want to introduce yourself, just like I did in the beginning of this video. But you want to get straight to the point. And the whole goal of this video after you've solved their problem is I want you to go watch this video next. So you should already be thinking about what video is going to come after this video. The whole point of discovery videos, again is to get in front of new viewers, but you also want to extend the watch time because that Sends good signals to YouTube. Hey, this content's good and we should show it to more people. So the second type of video are community videos. Now, these can be a little bit slower paced than the discovery videos because they're people who know you, they're familiar with you. And the whole point of this video is to either share a little bit more about yourself, to connect with your audience and to get them to engage on the video. Get them to comment below. Hey, you guys always give me great suggestions on X, Y and Z. What are your thoughts? Or what is your favorite type of guitar? Put a comment below. Would love to hear what you guys have to say. And if you're encouraging people to go and put comments below and increase engagement on the videos, I highly recommend that you go in and you respond to those comments. This way, you start building community with the people who are watching your YouTube video. Now, unlike discovery videos, which may start off slow and then can take off quickly, community videos tend to take off quickly because they're made for your subscribers and your community. But they can tend to level out pretty quickly. So you probably won't get as many views on community type content versus what you would get on more on a discovery type video. Sales videos. All right, the whole point is to sell something, whether it's an affiliate product, whether it's to go get them to sign up for your email list to get a free PDF, or if you're like me and your guitar teacher and you have a course, hey, go check out my course. Now, sales videos are structured exactly like discovery videos. They're faster pace, they're meant to solve a problem. But if you want to go deeper in solving that problem, then you need to go off of YouTube and either purchase something or sign up for something. Now, YouTube doesn't like when you send people away from their platform. So you don't want every video you make to be a sales video. Now, for my channel, I do about eight videos a month, two every week, so one at most. Two of those should be a sales video. Probably a couple of those are going to be community videos and the rest of them are going to be discovery type video. Now, if you're wondering, Lauren, how frequently should I be posting to YouTube? Is it once a week, once a month, twice a week, or. Well, I'm going to give you guys the magic formula right in this video over here.
