Lauren Bateman outlines a business growth strategy that begins with building revenue through a flagship product (her example: the Seven Level System) and then expanding into additional courses, live events, online learning, and a paid community — illustrating how businesses add verticals as they scale.
The Seven Level System.
When you get started, it's very important to focus on just building revenue through some kind of flagship product. So my flagship product is the seven level system. And then we have people, they bought the seven level system. What's next? So then we created other courses. Then we're like, okay, great, everyone's owns the courses. What's next? Let's do an event. Let's get people to come in live. So now we're doing courses and we're doing events. Let's do online learning. Let's start a community that we're going to charge first. Now we have the community aspect, we have the courses, we have the events. So you can see, as your business grows, you can start getting to all these different verticals.
