Avoid THESE YouTube Title Mistakes | 8 Winning Strategies Revealed

Titles are just as important as the content you are creating, but you'll be surprised at how many youtubers spend so much time on their content, but spend very little time and effort on the actual titles and labels for their video. I'm going to show you a special technique that you can use to increase your click through rate by 63% by just changing around the words you are using in your titles. I'm going to share with you 8 winning title and headline strategies that I want you to keep keep in mind when you are writing titles. I always tell people a great way to get started with learning about writing titles for your videos is to go read a bunch of magazines, okay? Go online, type in blah blah blah magazine and read the headlines. They're very good at enticing people to buy a magazine. Read an article, okay? Think of clickbait on Facebook or Instagram or TikTok. Why do you click on something? All right, which is going to bring us to these eight principles of good titles. Number one, we want to shock and surprise our audience. All right? We love being hit with something unexpected. Surprises in general stimulate our brains a lot more than something we would expect. Because you're like, oh well, I already knew that, so why would I even care? So not only do surprises get our attention, they make us click on the video, but they also help by holding the attention too. For example, I bet you're all waiting to hear what that's strategy is to get that 63% click through rate, right? I've given you a surprise by saying, hey, there's very specific words you need to be using in your titles. And it has been shown in studies to improve click through rate. Number two, asking specific questions to our audience. Questions have an answer and if your audience doesn't necessarily know the answer, they're more likely to click on it. Now where questions work is someone has to have some baseline knowledge of something. If they know nothing about anything, they're not going to interested. For example, if you ask me a question about physics, I'm probably not going to be interested in it. But if I'm someone that's interested in learning guitar and I ask them a question, maybe they're going to want to know the answer to that. What's the best guitar to play? If you are a beginner, even a better question to be asked would are you using the wrong guitar to learn on? Okay? Because as someone who's a beginner, maybe they already have a guitar and they're like crap, do I have the wrong guitar? I Better go watch this video and make sure that the guitar I bought is okay. Or maybe I need to go buy another one. I don't know. So make sure it's something that your audience can empathize with or something that they would want to know the answer about. And this leads into number three, which is curiosity. Okay. If we're peaking someone's curiosity, they're going to want to know. So a lot of times in titles I will use like Must know or the secret to. Because it's like, the secret to what? Okay, the secret to learning guitar. And people are like, well, I'm learning guitar. I should probably. Maybe I need to know the secret. These are things where people understand, again, that there's some gap in their knowledge. All right, so say you're someone who's trying to lose weight. Let's come on. Fitness and nutrition are very confusing. There's so many indecisive things. You can look up one thing and then another person over here is telling you the opposite thing. So when people are trying to learn about fitness, maybe they're trying to lose weight. And maybe you have a video that's specifically for women over the age of 40. You could have a video that are the top five things you need to avoid over the age of 40 if you want to lose weight. Because here we go. So here's someone. It's talking to a very specific audience. Okay. And it's hitting their problem in their pain point. Well, I'm over 40 and I'm having trouble losing weight. Maybe I'm doing one of these things that are wrong. I know I'm not losing weight. So maybe I should watch this video and see, like, maybe I'm doing one of those things wrong and I need to make a change. So I was absolutely shocked to learn when they did all this research. They researched a lot of titles and it said even though people do like to click on those really positive superlatives, the negative superlatives actually get a 63% percent higher click through rate. Why? Because people want to find out if they're doing something wrong or they don't want to be doing something wrong. It taps into these insecurities that we have. These are things you need to avoid. All right, Never do this. Never do what I need to know. Again, we're peaking curiosity here too, but this is super important. I learned this. I'm going to start using a lot more negative words in my titles. How to is also very important. People like order, they like predictability. They like knowing what's to come. So if you're going to do, you know, my 10 minute guide to learning to play chords, we set an expectation, if you watch this video, it's going to be about 10 minutes and you're going to learn how to play all these chords so that you can play songs. Number five, how to lessons. People want predictability. They're, you know, YouTube is a search engine. There's a lot of people searching how to do something. But we don't simply want to just go how how to play chords on a guitar because there's no result, there's no desire that is associated with that title. So instead of going how to play chords on guitar, the better title would be your 10 minute guide to learning easy chords on guitar so that you can play simple songs. So what is the result? Okay, you're going to learn the how to which is how to play chords, but you're also going to get the result you want, which is you want to play songs. So we've set an expectation that this video is going to take about 10 minutes, but it's going to help us get this really, really big result that we want. Number six, using numbers. This is lists, you know, top seven. But it's also timelines too. Again, people like expectations to be set and they like predictability. But like the plumber calling you on the phone saying, okay, I'm going to show up at your house soon to fix your faucet. Well, how soon is soon is that? 15 minutes? Is that 30 minutes? Is an hour? Is it a week? Is it a month? How like what does soon mean to you versus a plumber calling you, hey, I'm going to be there within 30 minutes to fix that pipe at your house. Number seven, audience referencing. Naming your specific audience person, your avatar in your title. So I have a video called 7 must know tips for learning guitar over 50. And you can see I'm targeting a very specific audience. Again, I like to target with my guitar teaching. I like to target older adults. Okay, so this video is targeted for that audience. This isn't tips if you're learning guitar when you're 20. This is tips. People learning guitar over 50. Now, is this going to exclude some people? You bet. Someone who's 20 or 30 is probably not going to click on that video. But my specific audience that I'm trying to sell to all the time probably will because they know this video was made for them. Eight, using facts and figures can again make people curious to want to click. For example, were you intrigued to learn that Negative keywords have a 63% higher click through rate than positive keywords. I know I was what if we had a title that was Use these keywords to get a 63% higher click through rate on your videos versus great words to use on your titles. You can see how being more specific makes intrigue. Like it's giving you a number, it's giving you a result. Like hey, I can help you get a 63% higher click through rate on your videos by just using negative keywords. If you found these eight Winning Headline Strap strategy super helpful, then I highly recommend you scroll down to the description below and check out my YouTube jumpstart program. Not only will I share with you valuable headline formulas that you can use on your titles, I'm going to show you what you can do to make your thumbnail stick out so that you get more clicks and more views on your videos. I'll also tell you about simple lighting techniques that you can do, software that you can use, and content research strategies so that you will always have good ideas for more content on your channel. I'll also show you how to make real money on YouTube. So many people focus on AdSense. It's the only monetization strategy. And let me tell you, I make a lot more money by not focusing on that. So I'm going to share with you the most important thing you can do as a YouTuber to make real money on YouTube. If you're serious about taking your YouTube channel to the next level, scroll down now in the description below and click on the link to check out my YouTube jumpstart program. Sam.