Lauren Bateman (YouTuber) reflects on her early mistake of not offering a free giveaway to capture emails when she started on YouTube. She advises new creators to create a free lead magnet (PDF or training) linked from video descriptions to collect emails, build a mailing list, and thus have an audience to sell future courses to.
The biggest mistake I made on YouTube when I first started was not having something to give away to start collecting emails right from the get go. I didn't have my course going, but I should have been saying, hey, go over to my website and get this free PDF or go watch my free training. I didn't have any of that stuff. And then when I released my course, I didn't have a mailing list or anyone to really sell it to. So it took me a lot longer to get things going. So I would highly recommend that if you're new to YouTube that you go and create a free giveaway. This way people can can go over to your website, give you their email, and you can start building a mailing list which is the most valuable part of your business. And then once you release your course, you'll have a bunch of people who have already shown interest in what you're doing.
