Short YouTube advice from Lauren Bateman on setting course prices for YouTube leads: start by choosing the price you want to charge, then design the course to deliver enough value to justify that price; prices alone mean little without perceived value. Emphasizes that price should be supported by demonstrable value to buyers.
When pricing courses for your YouTube leads, everyone asks me, what should I price my course at? And I think you should start with what do you want to charge for your course? Whether it's $47 $97. You're going to do $500. Maybe you're going to have to provide enough value to charge that price. So say you wanted to charge 197. That's what you wanted to get for your course. What are you going to have to put into that course to make it worth one? Prices are just made up. Alright? In the absence of value, people aren't going to buy things from you, but if they see so much value from your product, they'll pay the price.
