A short YouTube advice clip by Lauren Bateman warning business owners against over-focusing on small branding details (e.g., perfect logo or website colors) early on. She argues that, when starting out, connection-building actions — meeting people, messaging, replying to comments, and answering questions — matter far more than perfect visual branding, which can be developed later.
Let's talk about one of the biggest mistakes business owners make, and that's procrastinating on doing the big things. Some of you guys out there are so granular. You're worried about what are the perfect colors on my website, or what should my logo look like? Listen, when you're just getting started, no one really cares what your logo looks like if they know nothing about you. It doesn't even matter if you have a logo. Those are things that you can develop down the road when you're growing your brand. The most important thing you can do in the beginning when you start a business is to get out there and meet people, message people, have contacts, reply to comments, answer questions, get out there and let people know who you are.
