A short YouTube clip by Lauren Bateman advising course creators to increase perceived course value by adding bonuses. She recommends quickly producing small, relevant extras (e.g., a 15-minute recorded workshop plus a PDF) that address learners' needs—her example: a "perfect practice routine" workshop paired with a PDF for her seven-level guitar system—to make purchases more likely.
Do they get bonuses? Bonuses are a great way to add value to a course. And if you're like, I don't have a bonus yet. Listen, go record something for 15 minutes and be like, get this free workshop. Okay, bonus free workshop. And it took you 15 minutes to make a bonus. What's something that would relate to your product? For example, my seven level guitar system. I offer a free perfect practice routine workshop, and it's me with a PowerPoint recording the screen, and they get a free PDF with it. It took me 15 minutes to. But it's something that everyone wants when they're learning guitar. Oh, I need to know I'm practicing perfectly. So think about different bonuses that you can add to your offer to spice it up and make it more likely that people will purchase.
