Lauren Bateman explains how to use video to build trust with an audience by giving away highly valuable content. She highlights the law of reciprocity—if you help people they are more likely to do business with you—and recommends presenting one or two very helpful points that move viewers from A to B.
The great thing about using video, it's just like this. They get to see you, they get to feel your energy. They get to see if they like you. Do they like the way you teach? Because remember, there's something called the law of reciprocity. So if you help someone, if I help you, it is more likely that you will do business with me because you like me, you trust me. We're trying to grow trust with an audience. So give them something. And people always ask me, well, what do I give away? Give away your best stuff. Honestly, give them away something that is super, super valuable. You should be able to do a present on one or two very, very helpful points that are going to help them get from A to B.
