Short YouTube transcript where Lauren Bateman explains that collaborating with creators (e.g., an acoustic guitar teacher with an electric guitar teacher) introduces you to new audiences. She cites podcasts and references Alex Hormozi’s tactic of leveraging other people’s audiences to grow a personal brand quickly.
Collaboration is a great way to get you introduced to another audience. So if you wanted to collaborate with someone. For me, I'm an acoustic guitar teacher. I can collaborate with someone who's an electric guitar teacher. So now you're kind of getting cross promotion. You're not stepping on each other's toes because you do different things, but you could collaborate with someone and get introduced to a different audience. I find people get on podcasts, they do that a lot. Alex Hormozi, that's what he said. He was like, I'm going to leverage other people's audiences to get known. And he would kind of go on people's podcasts, introduce himself. And that's part of how he was able to grow his brand so quickly, is that he leveraged other people's audiences so that he could get his name out there and get his brand out there.
