A short YouTube segment by Lauren Bateman advising new online business founders about common pitfalls. Primary advice in this chunk: don’t underestimate the time and effort required; focus on building an online brand; decide an early monetization strategy (including affiliate recommendations or selling others’ products) to accelerate growth.
Common pitfalls to avoid when starting an online business is not underestimating the amount of time and effort it takes. And a lot of us, we can get overwhelmed because there are so many things under the sun that you need to do. But I would really focus on building your brand online and working towards creating something that people can purchase from you, even if it's not your own course. This could be an affiliate marketing thing where you recommend maybe someone else's course and you recommend a product. Figuring out what your monetization strategy is going to be early will help you down the road to build and grow your business much faster.
