Short clip from Lauren Bateman explaining how course pricing relates to time/involvement and brand recognition. She contrasts lower-priced, pre-recorded courses (example: Elena Cardone's ~$300 course with community access) with high-ticket live events (examples: $5,000–$15,000), illustrating that stronger brands can command higher prices.
When we talk about pricing for courses, understand that something that's pre recorded, something that doesn't have a lot of involvement for you can be on the lower end. For example, I do a lot of work with Elena Cardone and she has this great course and I think it's $300 for her course. It's a pre recorded course and you get access to like a great community. But if you want to go to one of her events, you can pay up to 5,000, 10,000, $15,000. So you can see as you're someone who grows a brand and that brand gets recognition, you can start RA prices.
