Lauren Bateman explains how to write video titles like magazine headlines that make people curious. A strong title asks a question or makes a surprising claim, like "four chords to play thousands of songs," so viewers click to find out if it's true or how it works.
You gotta write these titles almost like you're writing a magazine. You go to the grocery store and there's an aisle with magazines at checkout, and it's like Tom Cruise's biggest secret. Oh, what is it? The title itself creates intrigue. The thought behind that one is kind of got the intrigues. It's like the first four chords you need to go, or the four chords you need to know. And people are like, well, what are they? Do I know them? Do I know these chords? So it kind of makes them check it out. And if they don't know the chords, great. They can learn them if they know it. But then there's also this other part that's like, chords you need to know how to play songs. And I think the thumbnail says four chords to play thousands of songs. And they're like, okay, I know these four chords, but how do I play thousands of songs with them? Like, is that even possible? I think a lot of people watch because they're like, that can't be possible. And again, every musician knows if you can have a three chord song, a four chord song. And there's so many of them. But for someone who's new to music, they don't know music is as simple as learning four chords and putting a strumming pattern behind it.
