Lauren Bateman advises that when building a business you must design it around your desired lifestyle. She emphasizes matching effort to goals (e.g., a $10M/year target requires more intensive work than one video per week), accepts temporary shorter-term sacrifices (working weekends), and highlights the value of optionality—structuring work so you can choose when to work based on life circumstances.
You always have to think about when you're creating your business. How do I want my life to look? What are the changes I'm going to make to align my business with my lifestyle and do those match up? Because if you want a $10 million a year lifestyle, you have to match your effort. You're not going to be able to do the one video a week. You're not going to be taking weekends off for a little while. I did years of not having the weekends and this is a Saturday I'm working, but it's like I worked a half day today and I'm going to take the rest of the day off and that's totally fine. And that's what I want, my lifestyle. And my wife's working at the hospital right now so I'm going to work. If she weren't working, I wouldn't be working. That's the great thing about options and building your business around your lifestyle.
