Lauren Bateman contrasts B2C and B2B using guitar instruction versus business coaching. B2C casts a wide net to hobbyists; B2B targets people actively building revenue-generating businesses. The difference comes down to audience intent and funnel size.
A service versus a business. So B2C versus B2B. They're very, very different. I have guitar and the top of that funnel is really huge. There's lots of people who want to learn guitar who even want to do it at a basic beginner level that they're like, hey, I just want to play Kumbaya, strum some songs and if I buy a 300 course and I'm able to do that, I'm good. And then on the other side of business, you have to understand that also has a big top funnel too because there's lots of people who I think they want to run a business but the number of people who actually d dive into doing a business is much less. So it's a different kind of audience. So know that when you're going into business, this is a hobby business and this is an actual business that can make you money. We're doing business coaching versus service and hobby coaching.
