Lauren Bateman advises creators to choose a central platform (YouTube, Instagram, Facebook, or a website) and direct all short-form traffic there—prioritizing the platform that best showcases their business and helps convert viewers into customers. The clip emphasizes picking the platform you’re "killing it" on and routing short-form snippets to the place that supports sales and visibility.
I always think you should have a central location that you're trying to send all your traffic to. Whether that's YouTube, whether it's a website, everyone has a different platform that's going to work well for them. So I'm killing it on YouTube. So I want to try and send people over to YouTube. I want to try sending people over to my website. If you're killing it on Instagram, you're going to want to send people over to Instagram. You're killing it on Facebook, you're going to want to send people over on Facebook. So when you're doing little snippet type videos like this, you're trying to create that short form content. You want to think about, where are these people going to go? Where are these viewers going to go? And you want to send them to the best place that's going to show you as a business and help you sell to that person.
