Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

Discussing course pricing...

2 Jan 2024 · 1 min

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Short YouTube excerpt in which Lauren Bateman discusses pricing strategy for educational products. She contrasts lower-priced prerecorded courses with higher-priced live events, using Elena Cardone as an example: a prerecorded course cited at about $300, while live events can cost roughly $5,000, $10,000, or $15,000. Bateman notes that as a brand grows and gains recognition, it can command higher prices.

Questions this video answers

About $300.

Approximately $5,000; $10,000; $15,000.

Chapters

When we talk about pricing for courses, understand that something that's pre recorded, something that doesn't have a lot of involvement for you can be on the lower end. For example, I do a lot of work with Elena Cardone and she has this great course and I think it's $300 for her course. It's a prerecorded course and you get access to like a great community. But if you want to go to one of her events, you can pay up to 5,000, 10,000, $15,000. So you can see as you're someone who grows a brand and that brand gets recognition, you can start RA prices.