Short excerpt from a YouTube video (Lauren Bateman) advising creators without corporate experience to experiment and analyze early micro-trends in video performance. She recommends tracking why individual videos outperform others (even with small view counts), replicating successful content elements, and iterating.
If you're not coming from a big business background, the best advice I can say is do stuff and see what works. You release the video and it falls flat. I tell this when I work with clients, we look for micro trends in the beginning, because in the beginning, maybe you're only getting 50 views, maybe you're only getting 100 views a video. But you released this video and it got 300. Why did that video get three times as many views as a video that's four months old? Something happened there, something connected that made it go out to a wider audience or made people watch that video? So it's like, what was the content there? Let's try and replicate that. Let's do another video like that and see if that does well.
