Short YouTube excerpt (Lauren Bateman) advising content creators to validate audience needs before building courses or channels. She recommends market research in Facebook groups and Reddit to find real problems and avoid spending time creating content nobody wants.
So many people build a channel around something that they think their audience needs. They haven't tested the market, they haven't gone out and done research. There's so many Facebook groups today that if you're thinking of creating a course or doing something, Google a Facebook group, see what people are having problems with. Everyone will tell you their problems. On Facebook, it's very easy to do research on your market and what they're looking for. You don't want to spend hundreds of hours of time filming something, recording something, and then finding out that nobody wants it. So the best thing to do when you're getting started in a market is go into these Facebook groups, go on to Reddit, and see what questions people are asking. Be like, great, I can make a course around that problem.
