Don’t Miss THESE 5 Tips for the PERFECT Video Script

I share with you the five things you need to think about to have the perfect YouTube video script. Let's get into it. I have so many people reach out to me and ask me, Lauren, you know, is there a specific way that you go about scripting my videos? And in terms of scripting, yes, there's certain things we want to keep in mind. And I'm going to go over some of the key points here. But in terms of process, you know, there's some people who like to script everything out word for word, and then there's people like me who like to write bullet points and kind of go off the cuff. Now, the problem with going off the cuff is sometimes we have the tendency to go off on tangents versus if you use a teleprompter and you wrote out a script, you would stay right on topic all the time. The thing is, you have to write out the whole script. So if it's something, if it's a topic that you know a lot about and can ad lib it, you could probably save yourself a lot of time by just creating a lot of bullet points. But in terms of the actual scripting for your video, we're going to talk about five different things and we're going to start with number one. First, you need to find a piece of content that people are searching for. Okay. YouTube is a search engine, all right? And we want to make sure we're making videos around content that people are actually interested in. And if you're in the educator space like I am, you should be thinking about the burning questions that your clients have. What are the most common questions they're asking? Because those are great ways for you to create content that answers those questions. Very specifically, what I recommend is typing in a search keyword into YouTube and seeing what the results show. If you see that there's a lot of views on those videos, then it means there's probably a lot of search around that topic. But if you go and you don't see a lot of views, then you might want to consider something else. A great way to see what your audience is searching for is to go to YouTube. Type into the search function. It's going to start auto populating keywords. These are the top searches surrounded what you were typing in. So when you type something in, you can kind of scroll down and see what people are searching for. It's a great way to come up with video ideas. Number two, craft a quick hook for your video. Now, the hook is the first part of the video that's What I did on this video really fast to the point it's something to draw the viewer in, because chances are within those first 10 seconds, you're going to lose most of your viewers unless you give them a reason to hang around. Now, your hook should be under 10 seconds. The shorter the better. And it should create some desire to have your audience keep watching what you're about to serve them in the video. Now, a lot of content creators in the first minute or so of their video, especially if you're a new creator, have the tendency to talk about things that really aren't important and don't get right into the meat and potatoes of the content. So don't run into that mistake. All right? Write down a quick hook so that you're prepared right when you push record number three. And probably one of the most important parts of the process, outside of finding content, is you want to think of a good title and a good thumbnail for your video. Now, I admit I'm not the best at taking pictures. I usually just like to smile because I'm just a happy, go lucky person. But there's lots of things you can do with colors and fonts to make your thumbnails pop out versus just blending into the rest of what's on YouTube already. Think about your user experience. All right, what do you do? Usually type something into the search and then you start scrolling down the thumbnails and you find something that intrigues you. And that intriguing thing is, for me, it's usually the thumbnail catches my eye first and then I go and read the title. All right? And that's where we want our titles to be, something exciting. We want to make sure that it makes them curious about what this video is. And a big mistake I see a lot of YouTubers make is they put the exact wording in the title that's on the thumbnail. All right, the thumbnail and the title should not be the same. They should work together. You'll also want to make sure that you have some cool power words like Must first, best, how to do X and Y. There's certain little combinations of titles that get the reader more interested in what you have to say in the actual video. Now, if you are interested in a list of power words and great title formulas that you can use for your YouTube videos, I'm going to put a link in the description below where you can go and grab my free PDF. It's just a couple pages that will tell you what the power words are that bring intrigue into your titles as well as some different formulas you can play around for your niche. Number four, dive into the meat and potatoes right away. I mentioned earlier about people going off on tangents. Get right into the answer for the video. They had a question. If you're an educator, they're looking for a very specific answer. If you start talking about something that is not that answer, then they're going to click off and they're going to go find their answer somewhere else. So as an educator, the key should be to be helpful, be as helpful as fast as possible, and be as direct as possible. A lot of YouTubers ask me, hey, Lauren, how long should I make my video? Well, you know, in terms of it should be as long as it needs to be to answer the question. Never ever push a video or make it longer than it needs to be for this very reason. If you get away from the meat and potatoes of the answer, people are going to start getting bored. They're going to click away. And number five, this is so important. I didn't do this until much later in my YouTube journey and I'm kicking myself from doing it. I got some coaching and we were talking about, hey, what, what are ways that we can increase watch time, increase views to some of my other videos? And they're like, are you thinking about the next video? When I started recording, I was like, okay, I'm going to record this video. And I didn't even have anything in mind for what would be the next video that I would send people to after this video. So a lot of times people will get to the end of my video and my end screens. The click through rate on my end screens is maybe 1 or 2%. And when I started using this technique of thinking, okay, what specific video can I send these people to next? My click through rates on my end screens were many times double digits. It was a huge improvement. So, so many times on that end screen, you know, we had a lot of people who've got a subscribe button. Then you got like two videos and then we got a link. It's too much information. You should basically say at the end of the video, hey, if you're interested in this, I have a really great video that's going to show you how to do X, Y and Z. Go click on that video right now what it does is it directs the audience over to that next video. Also, it never really ends the video. A lot of people, we use ending language. Okay guys, I'll see you later. All done. Well, that's it for now. Try not to use ending language instead. At the end of your video, just point people over to the next video that you want them to watch, and this will increase your watch time, which YouTube absolutely loves. Now, if you're looking for a way to double your views using better thumbnails and titles, go click on that video right now, where I'm going to show you how you can make your thumbnails and titles stick out.