A short YouTube clip (creator: Lauren Bateman) advising creators not to rely solely on YouTube AdSense because AdSense revenue is currently down. She recommends monetizing each video directly via affiliate products, selling your own products, and using lead magnets to collect emails for future sales, warning that depending only on ads leaves revenue on the table.
More views on YouTube does not always equate to more money. So many YouTubers get caught up in AdSense revenue and right now AdSense revenue is down. So what you should do instead of thinking of adsense is think of how you can monetize each video. Is there an affiliate product that you can sell? Can you sell your own product? Can you give a lead magnet to collect emails so that down the road you can sell a product? Don't let YouTube ads be the only way you monetize your channel or you are leaving so much money on the table.
