Short YouTube monologue by Lauren Bateman advising course creators to include upsell offers on their primary course sales pages and to continue marketing to buyers who initially decline. She claims an upsell conversion rate of about 20–30%, gives a pricing example (e.g., $297 main course with a $197 upsell), and describes downstream funnel options (VIP upsells, downsells) and long-term email follow-up.
One of the biggest things I missed out on early was just upselling on your own courses. If you have an upsell on your main offer, I think statistically 20 to 30% of people will buy that upsell. So say you have a 297 course. I have an upsell for 197 where they can get a few additional courses. So I'm one person. I can make like $500 in a single sale. What happens with that is now they go to another page that might try and upsell them on a VIP package or downsell them to something else. I think a lot of people get stuck on, I have to sell this one thing and you for that. That's just the gateway sale to other sales in your funnel. And if someone doesn't buy right away, I get a lot of people who buy my course, they don't buy the upsell. But guess what, I just got their email and I'm going to keep marketing to them and I'm going to keep reminding them, hey, there's these other courses that you'll be interested in. Maybe you're not ready right now because you just bought this course, but maybe three months, six months, nine months down the road, they're going to want something more in their journey.
