Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

Earn an Additional 30% More on Course Sales

9 Jan 2023 · 1 min

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Lauren Bateman (YouTube video) advises course creators to use post-purchase upsells because many buyers will purchase an additional offer. She states that, on average, 20–30% of customers who buy an initial course will buy a second offer, and recommends creating an inexpensive upsell (example given: $27) to capture that revenue.

Questions this video answers

20–30% of people who buy the first offer will buy the second offer.

$27.

Chapters

If you're not doing this, you are leaving so much money on the table with your courses. Every course platform has a way to offer an upsell to your initial offer. On average, 20 to 30% of people who buy your first offer will buy your second offer. So if you are selling a course and have nothing else to offer them afterwards, you're leaving 20 to 30% of sales on the table. So if you don't have an upsell to your offer, I would recommend creating something today, Even if it's $27 that you can sell as an upsell to your course.