YouTube video (Lauren Bateman) advising creators/entrepreneurs to offer free services or products early on to gain experience and build credibility via testimonials. The speaker describes asking early users to review and provide testimonials for her courses, recommending outreach that offers help in exchange for feedback and permission to use endorsements.
Don't be afraid to do things for free, because you get a lot of value out of doing that. If you are someone who does not have any testimonials or credibility yet, offer to do projects for free, hey, can I help you do X, Y and Z? And at the end, if you are happy with my product and service, if you want to give me a testimonial, that would be great. That would be payment enough. I've done that with people with some of my courses. When I started doing my YouTube and my business courses, I said, hey, if I give you this course, watch through it, use it for a few months, and if you found that it was valuable, please, I'd love to get a testimonial from you. And that's how we started building up the testimonials for the business side of things, because I didn't have any testimonials yet for my business side. So don't be afraid to reach out to some people and say, hey, I'm working on something new. Would you be able to review it for me? And if you liked it, would you be able to give me a testimonial that I can use on my website?
