Lauren Bateman, speaking in a YouTube video, explains that pivoting a business (from brick-and-mortar to online) can upset people who misinterpret the change as personal arrogance or a loss of prior passion. She clarifies she still loves guitar and now balances teaching guitar on YouTube with pursuing business interests and monetization.
When you pivot in a business, people aren't going to like the new you sometimes. And it's not that it's a new you, it's just a new phase in your life. When I went from my brick and mortar to online, everyone was like, do you think you're better? And it's like, yeah, that's the goal. I'm trying to get better. And as I move into teaching the guitar space into a business space, people are like, oh, well, you don't care about guitar anymore. No, I absolutely love guitar. That's why I teach guitar on YouTube. I have this other passion over here, and I'm allowed to make money and I'm allowed to be a business owner.
