Short advice from creator Lauren Bateman recommending that growing brands and creators only promote products they genuinely use. Maintaining authenticity preserves audience trust, increases conversions for advertisers, and lets creators charge higher rates for sponsored content.
As your brand grows, advertisers and sponsors will start reaching out to you to ask about promoting their products. The biggest mistake I see a lot of brands make is that they promote any product under the sun just to make an extra buck. Stay true to your brand and only recommend products that you would truly use yourself. This keeps trust with your audience and makes them more likely to buy the things that you would recommend, which makes it even better for advertisers and allows you to ask a bigger price for your content.
