Excerpt from a Lauren Bateman YouTube clip advising creators to focus on personal passions and strengths rather than forcing weak areas. She explains choosing to teach older adults (50s–60s) and favoring acoustic guitar and fingerpicking as examples of leaning into what she enjoys and does well to build an audience aligned with her interests.
Practice on your weaknesses. But if you really like something, why you lean into that more? It's just like me. Even with the demographic, I liked working with older adults. Why don't I just lean into that more? I don't want to teach teenagers. I want to teach adults in their 50s and 60s. I'm going to lean into that. That's what I want to do. And I have a lot of people like, oh, well, why don't you never play electric guitar on your channel? Because I really like the acoustic. I play electric. I have a blues guitar course. I play an electric guitar for that entire course. But my passion is acoustic guitar. I like finger picking. I love rhythm guit. That's just who I am. Can I play lead guitars? Can I play a solo? Absolutely. Is it my strong suit? No. So that's why I lean into the things that I'm good at. And I'm going to attract the people who want to do those same types of things. That's how I've built my audience and I know how to cater to them. I built an audience that's around my passion, not someone else's passion.
