Lauren Bateman recounts hosting a small, intimate guitar event in Scotland with 16 players. She emphasizes that small events allow more individual attention (learning names, helping attendees, personal conversations at lunch), create a better attendee experience, and can support higher pricing compared with larger, less intimate events.
I did an event in Scotland, and we had 16 people in the room, and it was phenomenal. Okay, we had 16 guitar players in the room. I got to go around and help everyone very individually. I got to say hi to everyone, know everyone. At lunch, I got to talk to everyone. We start doing these bigger events. It's a little less intimate. You can't really always say hi to everyone, keep track of everyone's name. I do my best to learn everyone's name because I think that's very important. But when you're doing smaller, intimate events, you can charge a higher price point, too, and you give a better experience for the person attending.
