Lauren Bateman advises using ads plus evergreen webinars or landing pages to increase brand exposure and automate sales for products priced under $1,000, avoiding one-to-one sales calls. For higher-priced offers she recommends phone conversations and different time investments. The clip emphasizes adapting tactics as the business pivots.
Maybe now you're bringing in an ad team to help you with running some ads to give more brand exposure. Maybe now you're running an evergreen webinar so that those ads can go to something that sell for you instead of you having to get on the phone all the time and call people. When you're selling a product that's under $1,000, you can do it with a webinar, you can do it with a landing page, and people will buy. You don't have to get on the phone all the time. When you get into higher prices, you might want to get on the phone and have a conversation with someone and make that sale, but that's down the road. So every time you're mo moving and you're pivoting, you might have to do different things with your time.
