Short YouTube talk by Lauren Bateman explaining how to set course prices based primarily on the value of the instructor’s time. She gives concrete price examples for three offerings (a $297 self-study guitar course, a $3,000 12‑month group mentorship, and a $6,000 90‑day one‑on‑one sprint) and explains how different price points signal different levels of access to her time.
How much money should you charge for your course? Well, it depends on a really big and important factor, which is time. Specifically your time. Now I am someone where time is my most valuable asset. So I try not to give away too much of it too often. Which is why my guitar program sells for 297. At 297, people don't expect a lot of my time. They're definitely not going to get me one on one. They're not going to get me in a group format. It's really a do it on your own, do it by yourself course. And for that price point, people expect that. Now my 12 month mentorship program that I do with course creators and YouTubers, that's $3,000 for the year. People are expecting for that price point that they're going to get a little bit more interaction. Now this is a group program versus my one on one. So I charge $6,000 for a 90 day sprint to work with me one on one. And those people are expecting my time. We have one on one meetings, they get to text me, they get to do all of that kind of one on one stuff. They have me and they time, but they have to pay a lot of money for it. And some people can't afford that $6,000 ticket. Which is why sometimes people have multiple ways to work with you and they use the high ticket, they use the $6,000 offer to anchor everything out. And it's like, wow, it's, it's $6,000 or basically $2,000 a month to work with Lauren one on one. But I could work with her for an entire year in a group for $3,000, which is, you know, less than $300 a month. And again you have to charge based on how much of your time you are willing to give.
