This is a YouTube video titled "How to Instantly Make 20-30% More Revenue on Your Courses" containing a monologue by Lauren Bateman recorded in July 2025. Lauren discusses strategies for improving sales conversions through product pairing and continuous testing to increase revenue growth.
We did an upsell one time and it just wasn't really selling. Let's just change up the upsell. And we doubled conversions on the upsell because the product that we were pairing it with, they meshed much better than what we had before. So you're always testing things. How many sales are we making this month? How many sales did we make last year? How many sales are we making this year? You're always checking yourself, especially if you're a growth minded person. If you did 50 sales last year, this year you're going to want to try and do twice that.
