If I Started YouTube While Working Full Time Job, I Would Do THIS

Lauren Bateman walks through her exact workflow for building a YouTube channel while working full time: research, script, film, and edit each video in batches. She gives time estimates for each step and explains how to stay consistent enough to hit monetization without burning out.
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So if you are looking to build or grow a YouTube channel alongside working your full time job, then hopefully this video is going to help you. I'm going to share with you some tips from my personal experiences, you know, leaving jobs, full time jobs to start new careers, or even starting my own YouTube channel while I was managing two music schools and a lot of other things. So I'm going to share with you what I would do if I could go back in time and do it all over again. Now, building a YouTube channel while you're working a full time job can be absolutely exhausting. You got to find time to research your videos, you got to find time to film them, you got to edit them, you got to publish them, you got to create the thumbnails, the titles. It really can be overwhelming. And I totally understand how you feel. And what I'm going to do in this video is go over my experiences of working full time and kind of transitioning into new careers. I've done this twice already and I want to share with you what I did. Now, the first thing that I think is most important when we're super busy is we have to figure out what time we have. All right? And even as you get to be a bigger YouTuber, like I have an entire team now that helps me with editing and publishing my videos, but I still have to record the content and I still have to find the time to sit down and actually make the videos. And even though I have a team, I'll admit it's still hard sometimes because, you know, I'm human, I have a life, things come up. I just moved to a new house, things have been busy. I haven't had a lot of time to actually film content and you probably feel the pull of that as well. So my biggest recommendation is to figure out, what time do you have. So when I was working at the pharmaceutical company, I was trying to transition from my 9 to 5 into becoming a music teacher. The thing I did was, So I worked 40 hours a week, okay, so I'd have to go back and forth. My travel time was about an hour, So I had two hours of travel time, eight hours of work. So that's 10 hours of my day. So by the time I got home, I'll admit I was pretty exhausted. But I knew that I could get home from work at 4 o'. Clock. I went to work early. I started at 7am and then I would finish at 3. And by the time I got home, I knew I could get home, which meant I could start teaching the earliest at 4:30. So I used to work 4:30 to 8:30 at night and then I would go to sleep and start the whole thing over again. Now, do I recommend burning the candle at both ends like that? No. And I think YouTube is much easier to transition into from a full time job than it is going from one career path to another. So when I started my YouTube channel, I was managing two music schools and I had some other real estate and other business things. I was very busy person. And the music school was open Monday through Saturday. So during the week was not really a good time for me to film. I either had to get there early in the morning or Sundays. Okay. Because I didn't have a studio like I have now. I had to pack up all my equipment, I had set everything up in the music studio and then I had to break it down, bring it back home. So it was actually very time consuming for me to go and film. So what I would do from the beginning is I would try and film three or four videos at a time because it was such a pain for me to pack up all of this stuff. So the biggest thing you can do right now is just write out a schedule. What days do you have? Maybe you were like me, maybe you just have Sunday. Maybe Sunday is going to be the only day. And I understand that's a very difficult thing for a lot of people because that's usually a big family day for people. But can you take one or two hours out of your day to do some work on a YouTube channel? Because at some point you're going to have to make a commitment. And the first thing is figuring out what time do you have. Because once you have the time, we're going to slot that into a little process here that I use when I make my YouTube videos. So the first thing, we'll go through them each and then I'll talk about them. So basically you're going to do some research, which is you're going to figure out the idea of what your video is going to be. And I'm from Boston, so my ideas have ours on the end. Very, very sorry. So one, we got to figure out what's this video going to be about? Okay. And do people even want to watch this video? How about that? And then we have to figure out what are the thumbnail, the title and the hook for the video before we even get started. Then we've got to script the video and I have some tips on that that I'll share with you. We have to film the video. We have to edit and then we have to publish it. Okay, so that's kind of the process you go through as a YouTuber when you're going from, you know, an idea to actually publishing and getting a video out there to YouTube. So I want to start at the beginning, which is basically the idea, the thumbnail, the title, and the hook. Okay? So you're going to spend most of your time here. Hopefully this is where you're going to spend most of your time. And this is where I would come up with three or four different ideas. What topics am I going to talk about? Okay, so the topic for this video is If I started YouTube while working full time, I would do this. Okay, so that was my topic for the video. And I went and researched this. And here you can see I have a notepad. So I just wrote down some notes here of what I'm going to talk about today. And I did this for three or four videos yesterday so that I could sit down today and film now for you, you might have to spend one day coming up with the idea, the thumbnail, the title in the hook, and then the following week, if you're just working on Sundays, you might have to film that the following week. Okay, but this is the process here. And I spent last night maybe one to two hours for four videos just researching YouTube. You know what's a good idea for me on a video? Two, you know, I go over to YouTube and search. I'm like, are people searching for this topic? Right. Are there other creators who've made videos around this topic that have views? Because if you have a piece of content and you go over to YouTube, search, and they've only got like 100 views on the video, chances are you're not going to get 100 views. But if you get a video, you know, that's got 50,000 views, 100,000 views, millions of views, chances are, at least people are searching for this topic. And While I'm on YouTube, I'm looking at my competitors saying, okay, what are they doing with their thumbnails? Do I like this? Or is there something that I want to change? So for this thumbnail, I actually did some research and I found a thumbnail that I really liked. And I took a still frame before this video for my editor so that we can make a thumbnail out of it. So I wouldn't recommend grabbing, like, still frames from your video. We used to do that in the beginning, and we'd end up with like, the best frame was.
It was something like that because you're moving, you know you're doing stuff. So don't do freeze frames from your video. They just don't look good. Sit and take an actual photo to do a video. A great product, a great online software that you can use is called canva. Canva is great. They have a free version that you can do a lot. The paid version is not that expensive and it allows you to move backgrounds, remove the background from a photo. So we have the pro version, not very expensive, but it really can help you make some really good eye catching thumbnails for YouTube. And then the same thing with the title. What is the title going to say? And we want to try and make this title as exciting as possible. So for example, in this video I could have just called this, you know how to start a YouTube channel when working full time. Instead we went with if I started a YouTube channel while working, working full time, I would do this. I don't think it's the sexiest title in the world. We could probably work on that more and we might work on it more before it's even published. But at least I have a concept for what this video is going to be about. And once I did that I was like, okay, now I'm going to script, I'm going to write out these videos and I do bullet points. Because here's the thing, if you are an expert on something and with YouTube, you know, if you're making a YouTube channel, typically it's something you're passionate about, it's something you have a lot of knowledge on. So you should be able to teach that fairly free form. So all I have here is just a bunch of bullet points and what I'm going to talk about. So even here for this point I have script and then it's just a little line, it says bullet points which is telling you just make an outline. Bullet points. Don't script out everything word for word. It is super time consuming to do that. And what I would recommend, if you're really worried about, you know, making a mistake or making things look good, go through it once before you hit record. Okay. Go through, make extra little notes that you need to, but don't write out a 10,000 word script. It's just going to be too long. And I know there's a lot of people, they use teleprompters and they type it in. It's just a waste of time or I think so personally. And when you don't have a lot of time, when you're working a full time job cutting these Things down. The best way to do that. So I wrote out my scripts. There were four of them. Some are shorter, some were longer, and I probably spent about 45 minutes to an hour doing that. All right, so so far, to do the videos that I'm filming, the three or four videos that I'm going to film, it's, you know, anywhere from two to three hours just on the prep work. Okay. And then we're going to sit down and film. Okay. And for four videos, depending on how long they are, let's say they're 10 to 15 minutes, okay? That should be about 10 to 15 minutes per video. If you're going through and doing a straight shot, you're not worrying about cutting in and cutting out. All right. If you're doing that should take you about an hour to film those four videos, then we're going to edit. Okay? And I edited my videos for a very, very long time. Probably for two and a half, three years of my YouTube journey, I edited my videos and it took me forever. Okay? So for four videos, it could take me an hour to edit each video. Okay. And I wasn't doing like super fancy stuff, but I work with a lot of clients. I have clients and they're like, I edited my videos. It took me like two to three hours to edit this video. And I got like 15 views. So my biggest recommendation on editing, if you're working full time, okay, My biggest recommendations is one, just don't edit as much, okay. And this is how I started. I would start and basically I would go in. Any mistakes that were in the video, we wouldn't edit them out, we would just leave them in. So if I filmed, you know, a 15 minute and 12 second video, I'd cut off the front, I cut off the end, and maybe it ended up being like a 15 minute video. I didn't really do any editing, but I would, because I was a guitar teacher, I'd add pictures on screens, I'd add arrows and stuff. So that added up, that was actually what was causing the most time, was getting all those diagrams in and making sure that everything was great. And, you know, you probably see in this video, there's gonna be graphics popping up and there's B roll that's gonna come in. You don't have to worry about doing a lot of that stuff. Honestly, if you just got a whiteboard, look at some of Alex Hormozi's early videos. He's basically in a closet. His office is like this tiny room and he's just got like A pad of paper, and he's got a whiteboard. Very, very simple. And then it became more complex over time. So in the beginning, and keep it simple. If you want to do something that is a little bit more polished, a little bit more complex, hire someone. Okay. When I worked at my business coach in 2020, I was still editing my videos, and he said, lauren, what are you doing? Like, you're wasting your time. Your job is to make the content and market your courses so that you can sell your courses. He's like, you shouldn't be editing. That's so much time you're wasting. As it was, it was taking me hours. And then you have to process the video, you have to upload the video. So all that stuff takes time. And it's probably the most time expensive part of the process is the editing. For a lot of YouTubers, they spend the most time on editing, and it's one of the easiest things to outsource. You can outsource editing for 10 to $15 an hour. So what would take me, like, two to four hours if I hired an editor that's really good at this, maybe it'll take them one to two hours. Okay, so it'd be $20 a video. And I know in the beginning when money is tight, but time is money, okay? Because if you can eliminate just one step in the process, that would save you so much time. You'd get so much work done. All right, so for four videos, you'd need, you know, one or two hours to do the research. You need maybe about an hour to write it. You need about an hour to film it, and then to upload it. You know, maybe it's five minutes of video. So you need 20 minutes to upload and schedule these videos, which you can actually pay someone to do for you. But that's not super time consuming in the beginning, so you could keep that. So essentially, to go through this entire process, you need like, five or six hours to do four videos. Okay? So if you could carve out two hours a week, you could consistently get out a video a week, which is usually my recommendation for new youtubers. So be as consistent as possible. And if you can do once a week, that is considered very consistent on YouTube. I used to do more than that when I finally got my team together. But even us, we're back to one a week that is consistent enough for us. It's getting us the views, and we're making enough money on once a week that that's what we decided to stick with. Because the whole goal of YouTube. If you're doing a YouTube business, all right, if you're not doing YouTube as a hobby, like, you're doing it as a business because you want to make money, the goal is to get to that money point quickly as possible. And if you can speed up the process, you can get to monetization so much faster. I'm going to tell you a big mistake that a lot of students focus on. They focus on YouTube advertising. But YouTube advertising is actually what I call just the cherry on top. There's actually a much better way to make money on YouTube. And if you're interested in what I think is the best way to monetize YouTube and make money, go watch that. That video right over there.










