A short YouTube advice clip by Lauren Bateman emphasizing that while founders may be strong in operations and finance, sales and marketing are the revenue drivers. The speaker recommends hiring someone with a sales background if you want to grow a team and stop doing every role yourself.
If you are someone that is great at operations, you're great at organization and the numbers, maybe you want to keep the finances in house, and maybe you are able to do all that operation stuff, but who's doing the sales? Because the sales and the marketing is where you make money in your business. And if you want to grow a team, if you want to grow a bigger team so that you're not doing every job under the sun, you have to make money. So for you, you might want to hire someone who has a little bit more of a sales background.
