YouTube monologue by Lauren Bateman describing her entrepreneurial journey from selling Magic: The Gathering cards on eBay to building information websites monetized with Google Ads, which were disrupted by the Google Panda algorithm change. She uses the experience to advise diversifying income streams (owning courses, websites, multiple social platforms) and learning from failures to become more resilient.
Chapters
So many people are scared of getting started. My first business was actually selling Magic the Gathering cards on ebay. Then my next business was actually creating info websites. You'd use Google search and SEO and I'd get paid through Google Ads. I was making thousands of dollars a month. And all of a sudden this algorithm change came out called Google Panda and it totally tanked. The entire industry went from making thousands of dollars a month to hundreds of dollars a month. So things are going to happen. You're going to fail. But through these failures, you learn. I learned it's more important for own way to make money. It's better for me to have a course than rely on YouTube ads. I can't just have YouTube. I need my website. I need Facebook. I need Instagram. I think it was a couple years ago Instagram and Facebook went down and everyone was freaking out because not their ads weren't running. They were losing revenue. And I'm over here, like, I'm fine over here because I still have my website and YouTube. Even though half my social media went down, I still have the other half working for me. So you're going to learn from your failures. So make mistakes and you'll learn faster.
