Lauren Bateman warns advertisers to identify and restrict advertising to their true demographic. She recounts a friend's mistake of buying very cheap clicks from countries like India and the Philippines, which produced many subscribers who could not afford his paid course and ultimately harmed his channel’s ability to convert.
You want to make sure you know who your demographic is, because you only want to advertise to people in your demographic. I had a friend, he was doing advertising, and he was advertising to people in India and the Philippines and everywhere else because it was, like, really cheap. It was like half a cent a click. But he was building his audience around people who would never be able to afford to pay him for his course. And that wasn't his target demographics. So he ended up kind of destroying his channel a little bit because he had all these subscribers, but they weren't people who were going to buy his course.
