Lauren Bateman (YouTube, Dec 19, 2022) argues that while short-form content (reels/shorts) is useful for brand awareness, creators should not abandon long-form content. She states that short-form gets visibility, but long-form is where creators build relationships with customers/clients and generate the most revenue.
Long form content isn't dead.
I know everything's with reels and shorts right now and short form content and that's really important to have. Don't ignore shorts. Shorts is more like brand awareness. It's getting in front of people, getting people to know who you are, see you see that you even exist. But it's really the long form content where you're going to build relationships with customers, with clients. It's great to do shorts and keep doing those, but don't forget to focus on that long form form content, because that's where you're going to build the relationships and make the most money.
