Lauren Bateman argues that although short-form content (reels/shorts) is important for brand awareness and reaching people, long-form content remains essential for building relationships with customers and clients and for generating the most revenue. She recommends continuing to use shorts but not to neglect long-form content, which is where deeper engagement and monetization occur.
Long form content isn't dead.
I know everything's with reels and shorts right now and short form content and that's really important to have. Don't ignore shorts. Shorts is more like brand awareness, is getting in front of people, getting people to know who you are, see you see that you even exist. But it's really the long form content where you're going to build relationships with customers, with clients. It's great to do shorts and keep doing those, but don't forget to focus on that long form form content because that's where you're going to build the relationships and make the most money.
