Lauren Bateman breaks down how to make a channel trailer: 60 to 90 seconds that says who you are, what you do, and how you help. She targets older adults learning guitar and notes trailers work best on websites and in intros, not search.
It's good to have a nice little summary because then I would put it on my website and it's a good way for people to get to know you in a quick 60, 90 seconds. Who are you? What do you do? How can you help them? I always tell them in those trailer videos, if this resonates with you, don't forget to subscribe to the channel. People know how YouTube works. They're going to subscribe if they like you. But in that promotional trailer, I do say, hey, if you're in your 50s, 60s, 70s, you're learning guitar and you're looking for a step by step system and you want someone who's going to speak to you in a language you understand, then you definitely want subscribed to this channel. So I think it's a great way to introduce yourself. Just understand not a lot of people are gonna find that. Probably in search.
