Lauren Bateman explains why customers increasingly prefer text over calls. She recommends Zendesk to consolidate email, messaging, and social platforms so your team can respond via text. Brick-and-mortar shops still get calls, but online customers want to message.
A lot of people today aren't calling on the phone, they're texting a lot. And there's a lot of great softwares out there. We use a centralized software. In my online business, we use Zendesk, which you can incorporate email, phone calls, you can even connect your Facebook messengers in there as well. So it's a great way to centralize communication, since a lot of people are moving away from the phone, but they're doing it in text form. We still get a lot of people at our brick and mortar who do call us, but we've noticed in the last five years or so, a lot more people are reaching out by text. So you, you want to be able to at least respond to people in some form of text. And there's a lot of great softwares that incorporate text.
