Lauren Bateman (creator) explains that when a video goes viral, many creators are unprepared to capitalize on the sudden attention. She recounts her own experience of having no call-to-action or plan when an early video took off and urges creators to predefine a strategy for directing attention from viral content.
I think it's important that once you get a video that takes off, that you really learn how to capitalize on that. When my first video took off, I didn't have a call to action. I didn't have anything. I wasn't prepared. And I think that happened. And I was like, oh, crap, what do I do with all this attention now? Like, what do I do with it? And I think a lot of content creators, they're out there making the content, and then they have the video go viral out of nowhere, and they're like, what do I do now? So I think you should already be thinking about, what's your strategy to direct this attention.
