Lauren Bateman breaks down selling online courses: nail your offer by spelling out exactly what buyers get, then back it up with social proof. Earned media like New York Times mentions and industry endorsements work better than paid ads. Customer testimonials seal it.
Lauren Bateman.
December 27, 2023.
When you're trying to sell a course, it's all about the offer, what they get for what they're paying for. And having that social proof is very important because people want to know that someone's been through this product before and that it's actually worked and been successful. Even if you do podcasts or if you can get articles online, having something that says as featured in New York Times USA Today, or even if it's a company like I've been featured on Kaiser, which is a guitar capo company, someone like me, if I was sponsored by Taylor or something, those are the social proof that you're looking for within your industry, things that mean things to your audience. So you can get on podcasts, you can get written up in newspapers and you can add that as social proof but also make sure you have other people talking about your product and that you have a great offer outlining exactly what they're going to get.
