Lauren Bateman argues for offering a mini course as a way to start exchanging value with an audience: a mini course solves a single problem, creates a quick win for clients, helps build trust, enables selling low-priced offers, collects emails, and lets prospects experience the service before larger purchases.
A mini course allows you to start exchanging with an audience, whether you're doing it for free or you're selling it for a very low price. It allows you to provide the solution to a singular problem and help your clients have a win. And this is great because it helps you build trust. It allows you to start selling a small ticket item and start exchanging with customers. It allows you to collect the emails, and it allows your audience to experience you as a service provider before they put any money down.
