Lauren BatemanGuitar Teacher; Founder of the 7 Level Guitar System

Start off on YouTube, but as you grow, create a strong brand identity.

26 Feb 2024 · 1 min

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Lauren Bateman advises creators who start on YouTube to develop a cohesive, professional brand identity as they grow. She recommends choosing consistent brand colors, creating a catchphrase or clear posting schedule (e.g., "new video weekly every Saturday"), and building a website so viewers can be directed there. The overall emphasis is on looking professional to encourage monetization and audience trust.

Chapters

I think a lot of people start on YouTube and they're throwing up some videos. And I did the same thing. Well, as I started growing, I realized that having a good brand identity, and even if you don't know what your brand identity is yet, having a good flow. So what colors are going to be associated with your brand? Do you have a catchphrase? Make sure people have a catchphrase. If you don't, maybe just put when you're going to post videos, hey, new Video weekly every Saturday, making sure that you have a brand that looks professional. People aren't going to try and give you money. You want to look professional. You want to look like you have yourself together. If you do not have a website, have a website, because you need to be able to send people over from your YouTube channel to a website and have that cohesive whole as a professional.